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4 Ways POS Systems Help Your Business Bottom Line
Point of sale systems come in many forms these days, from small adapters for your smartphones, to full-blown register and customer relationship management integrated solutions.
POS systems don’t just make your business life easier, they also help you improve your bottom line in a concrete fashion.
The newest point of sales software allows you to process transactions more quickly, move customers through your lines more efficiently, and provide you with an air of professionalism that helps your business develop a great reputation.
Speed
The speed with which you get a customer through the shopping line is one of the most important aspects of a point of sale system.
It takes a lot to get the customer through the door and willing to pull the trigger on a purchasing decision.
You don’t want to scare them away due to a line that moves like molasses.
Retail Systems reports fast card authorizations and accurate order entry allows you to get customers through the line quickly.
If you choose POS systems that integrate CRM solutions, it’s also much easier to get them signed up for your store incentives program.
Inventory Tracking
A good POS system integrates with inventory management software, automatically adjusting your stock whenever a sale is recorded.
All of this sale data allows you to audit your inventory easily, and figure out whether you are dealing with any theft problems.
It also allows you to quickly pick up on sales trends so you can restock items.
In addition, this software may allow you to easily create purchase orders for your supplies, so you can even set certain items to be automatically re-stocked whenever levels get too low.
Sales Trend Projections
Another major benefit of POS systems is their ability to track your sales trends over time.
When you use a standard cash register, you don’t get a lot of information on sales statistics.
When you use POS software, you have time stamps, the exact products purchased and the quantities easily accessible.
You track sales trends over the short and long-term, adjusting your promotions and stocking strategies around this information.
Cost
Some POS systems seem more expensive than their worth in the beginning, but the time-saving and money-making abilities of these applications and hardware packages make up for the initial up-front cost.
Another trending option that cuts down on expenses is transitioning to a cloud-based POS system.
These systems use tablets as the hardware, allowing you to save a lot of money on hardware costs.
The data is sent to the cloud and shared with the tablet, giving you all of your sales statistics immediately on hand.
Entrepreneur reports another major benefit of cloud-based systems is the evolving technology behind it.
If you want to swap out a traditional POS system, you’re spending a lot of money.
Cloud-based services are always upgrading servers and software to keep you at the peak of your sales experience.
Sales Cures All Evils
At the end of the day, you need to be driving traffic, creating a WOW sales experience, capturing the contact information of the visitor/customer, then presenting them with future offers and requesting referrals and testimonials.
To get better at sales in general, check out the Make Every Sale program.
To leverage a great marketing automation software package, check out HubSpot.
If you need more help growing your sales, consider the following resources:
Or just contact me and we’ll set a time to speak.
Good Selling,