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- Account Based Marketing 101 (ABM 101)
Account Based Marketing 101 (ABM 101)
Back in 2021, Snowflake posted a YouTube video showing their Process/Marketing Tech Stack and how they do ABM campaigns.
They stack was broken down according to the lifecycle stage of the lead:
Identify
“The B2B market leader in Intent data.”
“Find the businesses who are ready to buy, before your competitors do. Connect and sell using the industry’s most comprehensive and privacy-compliant Intent data.”
“6sense Revenue AI reimagines the way revenue teams create, manage and convert pipeline into revenue.”
You can’t guess your way to quota.
6sense Revenue AI eliminates guesswork and arms your revenue team with the data and visibility it needs to create and convert high-quality pipeline into revenue.
Proceed with confidence, in any climate.
Enrich
“Bespoke data at scale. That’s Genius.”
“Why settle for the same old data? Get personalized data and smarter insights made uniquely for mid-market and entreprise-level companies.
“We’re All Swimming in the Same Pre-Built Data”
“It’s all the same contacts, same accounts, same industries and same regions. Only LeadGenius delivers on-demand precision datasets and smarter insights to ops, sales & marketing leaders needing to supercharge their efforts.”
“It’s Our Business to Grow Yours”
“Maximize revenue at every stage of the customer lifecycle with data-driven solutions that connect your business to buyers.”
“Get the B2B data and software you need to connect with and close your most valuable buyers — all in one operating system.”
Target
“Generate more opportunities and close B2B deals faster with the RollWorks Account-Based Platform.”
“The account-based marketing platform for B2B marketing & sales”
“Whether you’re starting out or scaling up, RollWorks helps you confidently grow revenue by focusing on the right accounts at the right time.”
LinkedIn
Experience
“Create engaging content destinations for all of your marketing programs with Uberflip.”
“They just want relevant content.”
“Nobody likes ads, emails, chatbots, or forms. Cut through the noise by creating personalized content experiences they’ll actually love.”
“Powering high-converting websites using machine learning to #ConvertMore.”
“Convert More Traffic with Programmatic CRO”
“Make every marketing dollar count with dynamic website optimization.”
Propect
“Create and close more pipeline”
“Efficiently create more pipeline. Predictably close more of it. All in Outreach.”
“Create and close more pipeline.”
“The Outreach Sales Execution Platform helps your sales team efficiently create pipeline and close more deals.”
“A Sendoso sending strategy delivers better performance, better results and a more human marketing experience”
“Direct Marketing Automation Leader”
“See how Sendoso drives pipeline, revenue and retention”
Measure (Marketing Analytics)
Tableua (A Salesforce Company)
“Tableau helps people see and understand data.” “The world’s leading analytics platform. Successful business forecasts, decisions, and strategies are driven by data.
“Snowflake delivers the Data Cloud — mobilize your data with near-unlimited scale and performance.”
“ONE PLATFORM THAT POWERS THE DATA CLOUD”
“Execute your most critical workloads on top of Snowflake’s multi-cluster shared data architecture in a fully managed platform that capitalizes on the near-infinite resources of the cloud.”