Account Based Marketing 101 (ABM 101)

Back in 2021, Snowflake posted a YouTube video showing their Process/Marketing Tech Stack and how they do ABM campaigns.

They stack was broken down according to the lifecycle stage of the lead:

  • Identify

    • Bombora

      • “The B2B market leader in Intent data.”

      • “Find the businesses who are ready to buy, before your competitors do. Connect and sell using the industry’s most comprehensive and privacy-compliant Intent data.”

    • 6 Sense

      • “6sense Revenue AI reimagines the way revenue teams create, manage and convert pipeline into revenue.”

      • You can’t guess your way to quota.

      • 6sense Revenue AI eliminates guesswork and arms your revenue team with the data and visibility it needs to create and convert high-quality pipeline into revenue.

      • Proceed with confidence, in any climate.

  • Enrich

    • Lead Genius

      • “Bespoke data at scale. That’s Genius.”

      • “Why settle for the same old data? Get personalized data and smarter insights made uniquely for mid-market and entreprise-level companies.

      • “We’re All Swimming in the Same Pre-Built Data”

      • “It’s all the same contacts, same accounts, same industries and same regions. Only LeadGenius delivers on-demand precision datasets and smarter insights to ops, sales & marketing leaders needing to supercharge their efforts.”

    • ZoomInfo

      • “It’s Our Business to Grow Yours”

      • “Maximize revenue at every stage of the customer lifecycle with data-driven solutions that connect your business to buyers.”

      • “Get the B2B data and software you need to connect with and close your most valuable buyers — all in one operating system.”

  • Target

    • Rollworks

      • “Generate more opportunities and close B2B deals faster with the RollWorks Account-Based Platform.”

      • “The account-based marketing platform for B2B marketing & sales”

      • “Whether you’re starting out or scaling up, RollWorks helps you confidently grow revenue by focusing on the right accounts at the right time.”

    • LinkedIn

  • Experience

    • Uberflip

      • “Create engaging content destinations for all of your marketing programs with Uberflip.”

      • “They just want relevant content.”

      • “Nobody likes ads, emails, chatbots, or forms. Cut through the noise by creating personalized content experiences they’ll actually love.”

    • Intellimize

      • “Powering high-converting websites using machine learning to #ConvertMore.”

      • “Convert More Traffic with Programmatic CRO”

      • “Make every marketing dollar count with dynamic website optimization.”

  • Propect

    • Outreach

      • “Create and close more pipeline”

      • “Efficiently create more pipeline. Predictably close more of it. All in Outreach.”

      • “Create and close more pipeline.”

      • “The Outreach Sales Execution Platform helps your sales team efficiently create pipeline and close more deals.”

    • Sendoso

      • “A Sendoso sending strategy delivers better performance, better results and a more human marketing experience”

      • “Direct Marketing Automation Leader”

      • “See how Sendoso drives pipeline, revenue and retention”

  • Measure (Marketing Analytics)

    • Tableua (A Salesforce Company)

      • “Tableau helps people see and understand data.” “The world’s leading analytics platform. Successful business forecasts, decisions, and strategies are driven by data.

    • Snowflake

      • “Snowflake delivers the Data Cloud — mobilize your data with near-unlimited scale and performance.”

      • “ONE PLATFORM THAT POWERS THE DATA CLOUD”

      • “Execute your most critical workloads on top of Snowflake’s multi-cluster shared data architecture in a fully managed platform that capitalizes on the near-infinite resources of the cloud.”