Add Humanity to Your Digital Marketing With Jake Jorgovan

There are always riches in niches

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LinkedIn Tips you’ll learn today on The Sales Podcast

  • Nomadic business

  • Formally part of the LinkedIn spamming problem

  • How do you rise above the noise and be a welcome guest in their LinkedIn inbox?

  • Personalize/customize

  • Yes, it can take more time

  • As a prospecting company, it can be hard to show the ROI for personalized prospecting unless you have a high price point

  • Niche down, i.e. VP of Operation in manufacturing in Cleveland then switch it around

  • He does everything by hand with VAs

Keep the human touch in your digital marketing.”

  • LinkedIn is cracking down on third-party tools

  • Don’t have a bunch of IP addresses login to your account

  • Use Amazon Workspaces

  • Get your value proposition dialed in

Links Mentioned In The Sales Podcast