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Amit Mehta Says Burn Your Bridges To Build Your Own Business

August 25, 2017

Focus on five, not love, to grow your sales

Stream below or right-click here to download the episode. 

Sales Tips you’ll learn in The Sales Podcast…

  • Hated his job out of college

  • Discovered affiliate marketing

  • Struggled for a couple of years

  • Was getting two unique visitors per week

  • Found Overture, Bing, etc, and started getting traffic

  • Quit his job in 9 months

  • His profits went to $0 within one week of submitting his letter of resignation

  • He doubled down, burned his bridges, and committed to making it as an entrepreneur

  • Within 30 days, he turned things around again

  • By the next year, he made a high 6-figure income

  • Started a blog on his strategies

  • Persistence is key

  • The affiliate marketing world has dramatically changed

  • Now it’s all about analytics, optimizing

  • Expect to lose money for weeks until you optimize your offer

  • Native advertising is the cross between (Outbrain, RevContent)

    • Easier to break in

    • More lax

    • It’s like a sophisticated banner ad

    • It looks like an ad

  • Create your own site and content

  • Look at your competitors and see what they are succeeding with and emulate them to break into a new market

  • “Great By Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All” by Jim Collins

    • Fire bullets before you fire canons

    • Create an MVP

  • Don’t fall in love with your offering

  • “I’d rather be a passenger than a pioneer”

    • Google wasn’t the first search engine

    • Facebook wasn’t the first social media platform

  • Was a turnaround specialist for a while

    • Management is usually bad

    • Poor culture

    • Silos

    • No accountability

    • Losing $80,000/mo

    • He had to shut down divisions

    • Laid off big groups of people

    • Implemented daily goals and meetings

    • Created a vision

    • Made a new brand

    • Essentially made a new company

  • Visionary vs Operators

    • You need both

  • Affiliate marketing is undergoing a bit of a renaissance

  • Use tools like What Runs Where to see what others are doing

  • There’s the Shopify model, where you sell drop-shipped products

    • Retail stores are going bankrupt

  • Focus. Dig Deep on one thing. Follow your strength.

  • Write down the five most important things you must get done every day and week on a pad and keep it in front of you

    • He has his team say aloud what their top 5 items are

    • Save it in your project management system

    • Discipline. Make it a game.

Learn From Previous Episodes of The Sales Podcast 

Links Mentioned In The Sales Podcast

How’d You Like This Episode? 

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Sales Growth Tools Mentioned In The Sales Podcast

  • Hire The Best Speaker for your sales meeting or marketing conference

  • Take The CRM Quiz: get a free consultation with me

  • Donate: Just because you like the show, the no-bullshit approach, and don’t want to buy a book, software, or The Make Every Sale Program.

  • The Sales Agenda: take control of every sales opportunity like a pro.

  • Leadferno: Turn lurkers into leads

  • Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.

  • Send Drunk Emails: …that get opened and get you paid!

  • Phone Burner: work the phone like a machine so you can be a human when you connect.

  • Apollo: Find targeted accounts and send cold email at scale to them and hit the inbox with Apollo

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