Be Rugged, Be Real, and Win With The Great Bearded One, Jeff Putnam

How to apply grit to get it done

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Entrepreneur Tips you’ll learn today on The Sales Podcast…

• Blue-collar

• Rugged Legacy Grooming Supply started in 2019

• Overheard guys saying they worked in a factory for 30 years and he started looking around for ideas

• He always had long hair and beards and started making products

• Made a free site on Wix

• Joined Twitter to get the word out

• He couldn’t keep up with demand

• Setup a contract deal to make his products

• Team in Utah now

• Does some coaching now

• Launched two podcasts

• “The Perimeter”

• Wrote two books in half a year

• There was no dabbling

• He took out all of his savings to launch

• “It’s not real if I sell to anyone I know.”

• Played “keep up” for maybe six months

• “I just Tweeted like crazy. I knew nothing about Twitter.”

• He had great timing around the Gillette toxic masculinity

• He didn’t say this for marketing, he said it because he believed it

• He Googled what he needed to know and practiced trial and error

• “No. We’re not going to shut down.”

• Lost everything due to poor decisions and was homeless for a bit

• Listened to Ryan Michler’s, “Order of Man Podcast”

• “The Art of Manliness”

• Jeff Donovan

• He has always liked writing

• Knew good content was a good way to get free traffic

• “Get the word vomit on the page.”

• Grammarly and Hemingway apps

• He wants to do as much as he can on his own

• He wants to pay things forward

• Live nobly

• Create a renaissance for men

• Be a leader

• Self-promotion is cringe

• Free advice is a plague. Those people are “ask-holes.”

• Life artistry

• “Fight Club” author, Chuck Palahniuk

• Master vs Slave morality by Friedrich Nietzsche

• Peterson of Dublin

Sales Growth Tools Mentioned In The Sales Podcast

• Visit Jeff Putnam’s author home on the web

• Get yourself a sexy beard at Rugged Legacy Grooming