Branding + Sales Funnels Henry Kaminski, Jr

Branding Tips you’ll learn on this episode of The Sales Podcast

• Funnels are played out for those seeking get rich quick schemes

• Funnels get a bad rap

• Create an intentional sequence so the prospect knows what to expect

• Your prospects need to know, like, and trust you

• Guide prospects to a buying decision

• Yes to all of that 

• What is your content strategy?

• Your funnel is wide at the top

• You want to qualify your prospects early once they are in your world

• MOFU is more of “how to?”

  • Teach

  • Edutain them

  • “Oh yeah, I want and need that.”

• BOFU is where the deal gets sealed

  • Behind the scenes

  • Demonstrate your expertise

  • Strong CTA

• Disqualify 80% of your TOFU

• Let them qualify themselves out and in

• You must know your ideal client and the problem you solve

Related Posts:

• Brand Yourself Affordably

• How To Do Direct Marketing Right

• Know how your prospect likes to research and solve their own problems

• You must know your client better than they know themselves

• He doesn’t do “free” anymore

• Prospects don’t value free

• He charges $500 for an initial consultation

• He’s the Brand Doctor

• Discover and diagnose first

• Re-engineer those who self-diagnose

• Get your prospects to see their true problem in a new light

• Brand Accelerator is a DFY over 90 days

• 1-on-1 consulting for guiding tips to beat trying issues

• He does very little paid advertising

• Google, Apple, Facebook, etc. are changing how you target prospects online

• Henry does a lot of content creation

• Be omni-present

• The funnel is the rails for your business so people know what to do first, second, and third

• What is branding?

  • It’s not a logo, or your color palette, etc. Those are assets

  • Your brand is the feeling people get when they interact with you

• How do you describe what you do?

• How’d you get started?

• What’s your higher mission?

• What makes you different?

• He bridges the gap between branding and direct response marketing.

• How do you do that?

• Why should someone believe that?

• What makes you credible?

• How does this impact your credibility?

• Now look at your competitor profiles

• How do you fill the gap?

• Who are their customers and how do you get them to buy from you?

• What does it look like to work with you?

• Diagnose, Design, Implement in 90 days

• Systematic and proprietary

• Just show up to the six 90-minute Zoom calls

• Show the line items in his project management platform

• It’s a framework but not a cookie-cutter process

Links Mentioned In The Sales Podcast

• Get Henry Kaminski’s funnel-building tips at Unique Designz