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Break Free From Suckville With Performance Coach, Dr Bhrett McCabe

November 28, 2021

Success leaves clues. Here’s how to find them.

Performance Tips you’ll learn today on The Sales Podcast…

  • Clinical Psychologist

  • Psychology of injury rehab

  • Sales support from a medical side

  • Opened his own practice

  • Performance expert

  • How to get the last 1% out of people

We’re terrified of success.”

Bhrett McCabe Thumbnail

  • Priming the person to be ready for change

  • People always resist at first

  • Get people to buy into why they need to change

  • Find out what’s important to them and listen genuinely

  • Create dissonance

    • Popcorn kerneling (stuck in the back of your teeth so you remember me)

    • Challenge them indirectly

    • Prime the prospect to pay attention to their pain

  • People take a while to open up

  • There is always something back there

  • We’re afraid of opening-up

  • We know if we open up we’ll have to work on fixing it

  • We think we won’t be good enough

  • We think we’re coming for help for an “issue” vs. our character

  • You need to see the big picture

  • You’re running your own race

  • It’s tough to admit “I’m a work in progress”

  • Meet them where they are

  • Take your time to get them to open up

  • We’re all in sales all the time

  • Sports coaches have to sell every day (they should immediately hire a PR expert)

  • We’re always falling short of our dreams and what we think we can get to

  • But you’re getting better every day, so stop being so hard on yourself

  • Life’s not fair

  • Not all good people win

  • Not all assholes lose

  • See your struggles and opportunities for what they are and change what you can

  • “Iron Chef” and “Chopped” say “figure it out”

  • Nick Saban connects psychologically with each player as they require

  • He innovates

  • It’s all selling and PR

  • Nick Saban was an early adopter of the psychological aspect of sports

  • You can’t change people

  • Change yourself

  • Be coachable

  • Want to get ahead

  • Be willing to do what needs to be done and admit you don’t have all the answers

  • Nick Saban leads from the front

  • Be expansive

  • The best leaders will have some anxiety/comfort for bringing in the best

  • It’s our own insecurities that lead us to throttle our brightest people or to seek all the credit

  • Three levels

    • Present

    • Answer

    • Converse

  • Great people journal every day

  • Don’t let your emotion of today guide you

  • Detect trends

  • Follow the greats

  • Success leaves clues

Sales Growth Tools Mentioned In The Sales Podcast