Control and Heal Yourself to Profit and Prosper: Dr. Mario Martinez

June 19, 2023

Achieve your goals in wellness and production

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What are the objectives you can choose?
- Value: Most sustainable, like Apple
- Profit: Pharmaceuticals
- Power/Control: Amazon loses money to seek control
What is the branding and extension of me? Does it have value in what I’m doing?
Apple changed the concept from engineering to design
2,300 years ago, Aristotle said the hedonists are wrong
We need pleasure in meaning, purpose, and pleasure
In studies of CTRA (genes and immunity cells), those who seek meaning live longer
75% of his clients have health issues

Set goals on production and wellness.”

Wellness and productivity are inseparable.
His CEO client was required to take a vacation and shut off his CEO persona at 6 pm.
Job without meaning or responsibility without authority.
Give people access to resources.
He works via downward diffusion.
There are shadow costs that don’t show up in your P&L.
- Depression
- Passive-aggressive people
- Burnout
- Turnover
Healthcare is the biggest cost of most businesses.
All good things come from frustration.
Your mind and body communicate in a cultural background.
Longevity is only 20% genetics.
They drink coffee and bourbon…but only in moderation.
It’s the ritual…not cocaine, etc. They don’t abuse it.
Our habits are formed to deal with the noise.
Gregorian chants help your unborn children with biological coherence.

He loved the Latin Mass and the rituals.
Routines are not rituals. They are functional.
Rituals have meaning.
Partying on Thursday nights is a routine.
To increase your cortisol all day, start with your iPhone in your face.
Wake up and meditate.
Does it have meaning?
Kaizen: gradual improvement in everything.
How are you
We need rites of passage, especially for men.
Grandparents make the bond and connection from generations 1 and 3.
“What is the transition I need to make to become a serene adult?”
There’s no dialogue anymore. The Inquisition shuts you down if you make a mistake.
You get these values at home. It’s not a village.
Change yourself first.
He works with CEOs so they can help thousands more.
This is not “woo-woo.” It’s hard science.
A top CEO was spending $80 million on healthcare.
There is a movement in organizational science.
Improve your health and improve your wealth.
Listen to your body cues.
Multi-tasking is unhelpful and inefficient.
It’s wrong to think you must always be doing something.
The best CEO is the one who can leave for a month and not miss a beat.
E1 & E2
- Empowerment 1: what can I do for myself that no one else can do? Martyrs, always sick,
- Empowerment 2: what can others do for me? They don’t question the doctors.
- Find balance

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