Create Intentional Influence With Rylee Meek

June 09, 2022

Help people buy what they really need, not just what they think they want

  • We have a love/hate with social media

  • What is social dynamic selling?

  • He sells seminars

  • Over a decade

  • Lots of direct mail to fill the events

  • High ROI with direct mail, especially if you have a high-ticket offer

  • Direct to consumer is a great industry for this marketing model

  • People buy what they want, not what they need

  • Your marketing has to make them realize they want it

  • He has his own insurance agency 

Related episodes and posts

  • Who do you want to attract?

  • How do you get someone’s attention on social media?

  • How do you get someone’s attention in direct mail?

  • Your prospect is reading your marketing letter as they stand over the trash can

  • Fishing with corndogs

  • Get your prospects on the hook and into the boat and then feed them healthy food

  • But give them tempting bait

  • Are they interested and conditioned to making decisions?

  • I’m your best source for “more information.” What do you need?

  • Hearing “no” early is a win

Direct mail still has the best marketing ROI if you’re selling high-ticket products or services.”

  • He’s repackaging existing offers with a slight tweak and going to market

  • The product or service is irrelevant

  • You need to just figure out how to get it to the marketplace

  • Be content but dissatisfied

  • It’s a blessing and a curse

  • Initially he sold one-to-one

  • He could sell bigger ticket items and get overrides, but he wanted even more leverage

  • He learned how to sell one-to-many

Lance Tyson The Sales Podcast Wes Schaeffer

  • He learned how to leveraged his time

  • There’s a different form of influence when selling to a group

  • Became an NLP practitioner, i.e., he attended one course

  • Perception is reality

  • We have to influence and shape perception

  • We have to meet our prospects where they are

  • This is not manipulation or force

  • “No” is an acceptable answer

You can’t please everyone.”

  • Start with broad strokes and topics to get buy-in and then bring it down to brass tacks

  • He’s not a rah-rah guy driving people to the back of the room

  • Know, like, and trust is alive and well

  • The law of reciprocity is alive and well

  • Most items for sale now are commodities

  • Why should your prospects do business with you?

  • Speak to the language they best hear

  • The V.A.K. model

  • Motivation vs. inspiration

  • Motivation is external

  • Inspiration is internal, it’s “in spirit.”

Inspiration is internal. It’s ‘in spirit.'”

  • Coaching vs. consulting

Sales Growth Tools Mentioned In The Sales Podcast