D.J. Paris: Irreverent. Funny. True. (Private Parts?)

He has been sending out funny (but true) stories to his friends for the past 15 years. Now his site gets a boatload of visitors and this podcast interview will send him over the 100,000 Twitter follower mark (if I should say so myself.)

In 2012 he wrote daily to the tune of 185,000 words. So D.J. Paris is doing something right while doing what he loves.

Business Failure

  • He “bought his way to the top” of Google rankings with some black hat SEO. “Through the ‘seedy underbelly of SEO’ as the New York Times puts it.”

Greatest Sales Success

  • He modeled himself after Malcolm Gladwell’s “Outliers: The Story of Success” in that he recognized he needed to get his 10,000 hours in to achieve mastery, so he started writing.

  • He started small by entering a blog challenge to blog every day during the month of January.

  • It is difficult for him if he doesn’t have this reservoir of inspiration but he realized he could do it once he got started. Half way through the year it became a streak he didn’t want to blow. He went about 400 days straight.

Mistakes Business Owners Make

  • Thinking there is nothing new to learn.

  • Forgetting that content is king.

  • Not realizing the free content is needed for viewership.

What Are You Doing Daily To Grow

  • Networking is fundamental to his growth.

  • He works hard at building his Twitter following.

  • He continuously tries new things. “80% of his ideas have never panned out but he keeps trying new things.”

Rubber-Meets-The-Road Tip

  • You just have to write. (Jia Jiang and Jermaine Griggs – and Yours Truly – agree.)

  • He spends about an hour a day on Twitter with 5-7 posts per day.

  • He writes when he is inspired but does not schedule his posts. He wants to “be available to respond right away and increases engagement.”

  • “Direction works better than goals.”

What Are You Reading Now

Links Mentioned

If you liked this episode, please let D.J. Paris and me know on Twitter.

Tampa Bay Frogman Swim

Tools To Thrive

Subscribe to The Sales Podcast

Subscribe to The Sales Podcast in iTunes
Subscribe to The Sales Podcast on Stitcher

Share your appreciation for this episode by letting my guest and me know on Twitter.

Thank you for checking out this session of The Sales Whisperer® podcast. If you haven’t done so already, I would love if you left a quick rating and review of the podcast on iTunes by clicking on the link below! It would be extremely helpful for the show!

If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:

Good Selling,