Dan Kuschell | Move Beyond The Transaction To Grow Sales

December 28, 2018

Size (of your list) doesn’t matter  

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Sales Tips you’ll learn today on The Sales Podcast…

  • Dan Kuschell is the Founder, Chairman, and CEO of Breakthrough3X. He’s started 11+ companies, bought and sold multiple companies, coached over 5,329 business owners from 180 niche industries in 9 countries, and can help you implement unique sales and marketing systems to grow an d scale your business with less stress or time.

  • Helped Joe Polish triple his business both top and bottom line

  • The quality of your list matters

  • Build the client relationship

  • Move beyond the transaction

  • B.O.T.E.

    • Breakthrough

    • Outcome

    • Tranformation

    • Experience 

  • No one-size fits all

  • Transform your business like the founders of LeadQuizzes

  • Move from 1-to-1 into 1-to-many

  • You’re in the re-order business

  • Cellphone stick rate (become a utility that people have to keep)

  • He was exposed to direct response marketing in the late ’80s and loved the ability to “can and clone” himself with a direct mail offer

  • Marketing is the ultimate lever

  • Make an irresistible offer

  • You gotta package it right

  • A $1 bill and a $100 bill are the same except for the message on the paper

  • Traditional marketing is dead

  • Today it’s story telling

  • Gary Halbert on sales vs marketing

  •  The 5 Ps

    • Plan (most fail here)

      • Research. Investigate.

      • Go way beyond the avatar

      • 75-question audit

    • Positioning

    • Packaging

    • Promoting

    • Profits + Progress

  • “Tested Advertising Methods“

  • You need marketing stamina

  • You need the strategy and science

  • “If you can’t afford it you can’t afford not to.”

  • Go buy time with an expert (how to find that expert)

  • If you view yourself as a minimum investment you’ll get minimum return

  • Money can buy speed

  • You need a good client-selection and partner-selection process

    • Appreciate

    • Enhance

    • Utilize

    • Refer

    • Financial (last)

  • Get better at saying no

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