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Derek Halpern Runs a 7-Figure Software Business From a Coffee Shop

April 26, 2017

The Customer Is Always Right Until They Aren’t

Stream below or right-click here to download the episode. 

What You’ll Learn In This Episode of The Sales Podcast…

  • Runs Social Triggers

    • 6 courses

    • Software products including a SaaS

    • Almost 20 people now

    • No office space

    • Why he prefers working from coffee shops

  • Why we mistakenly think we have to compete on price

  • How the race to the bottom hurts your growth

  • How do you handle unhappy customers?

  • Do people have a right to buy from you?

  • Why you need to protect your team.

  • How to de-escalate tough situations.

  • “How do you deal with social media terrorists?”

  • What to do when it’s your fault

  • The three steps to stay in control of your online reputation.

  • How to use public shaming to your benefit.

  • How to leverage effective terms and conditions to minimize returns.

  • What to do after the sale.

  • The 3 stages to making the sale

  • Why you need to anticipate the problems a new customer might have

  • Why you shouldn’t worry about refunds

  • How many new courses does Derek launch per year

  • Is email dead?

  • The future of engagement

  • How to reach people when you’re new

  • Why he killed a podcast with 30,000 downloads per episode

  • How to balance FOMO and FOGD.

  • “You can’t strike oil by digging 100…”

  • Where you need to build first

  • Where all of his revenue comes from

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  • Apollo: Find targeted accounts and send cold email at scale to them and hit the inbox with Apollo

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