Do You Need a Life Coach? Marc Mawhinney

July 09, 2018

Outlearn your clients to build your coaching program 

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Sales Tips you’ll learn today on The Sales Podcast…

  • Nearly a decade in real estate…until it collapsed

  • Coaches and mentors helped him get back on his feet

  • His accreditations come from the school of hard knocks

  • Invest in yourself

  • You have to outlearn your clients

  • Your failures can make you more empathetic and make you a better coach

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You have to outlearn your clients.”

  • Not everyone should be a coach

  • If you hate people you probably shouldn’t be a coach

  • Before you can make money while you sleep you should be able to make money when you’re awake

  • Having a side hustle is fine until you get your coaching program going

  • Have a niche. Never go the “general route.”

  • He’s now a coach who coaches coaches

  • Three ways to get business

    • Podcasts

    • Facebook: Groups (without ad spend)

      • Free to join but must request

      • Must have a Facebook profile picture

      • Must be on Facebook for longer than 30 days

      • Must be a member of fewer than 250 groups

    • Email marketing: daily

  • Repurpose content for the group

    • Get started and you’ll build momentum

    • Be consistent

    • Be entertaining

    • Put your personality out there

    • Get out of the “mushy middle”

  • Set the tone with the rules and let them know you’ll be promoting your stuff in your group

    • Do joint webinars

    • Do Facebook Live sessions

  • Ignore the hate mail and/or use it to fire up your members

  • Go get beat up and get tough

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Links Mentioned In The Sales Podcast