Find Any Lead Fast With Brandon Bornancin of Seamless.ai

February 23, 2021

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Was an entrepreneur when he was 19 and built gambling software
Lost $4 million building a text messaging company when online gambling was outlawed
Went into Corporate sales
Got frustrated doing redundant grunt work in his CRMs
He didn’t understand the B2B space at first
Taught himself sales by reading hundreds of sales books
IBM’s Watson division was new and the training was terrible
Get his books
- “Sales Secrets”
- “Whatever It Takes”
Predictable, repeatable sales systems are needed
Went to Google to sell something “easier”
Built an overseas research team at IBM to help him find contacts
Built a search engine at Google to find contacts and titles
Leveraged AI he learned from IBM to perfect his search

You don’t change my scripts until you hit quota.”

He finds cell phones, direct dials, and emails for his leads
Corporate directories are death today in COVID
Most people don’t mind you calling their cell phones today
Took him years to build this complex platform
The founders of Google invested in him eventually
$0 to $10,000 in MRR is pre-seed capital
$10,000 to $100,000 MRR you go to seed round (up to $5 million)
When you’re confident you raise funding
You gotta know your numbers
He is very prescriptive in his approach for his salespeople
- Scripts
- Strategies
- Plays
Gives his salespeople the latitude to customize their approach
You don’t change my scripts until you hit quota
Don’t get too creative
Don’t invent. Block and tackle!
He built a meritocracy
Had an office in the Amazon building since they invested in him and one in Columbus, OH
Shut down Columbus when the governor shut down the state due to COVID

Links Mentioned In The Sales Podcast