Flex Your Business Muscles With Infusionsoft Marketing

Since 2008 I’ve been an Infusionsoft Consultant helping entrepreneurs produce miraculous results with their own Infusionsoft marketing application.

That’s years and years of hearing every excuse and witnessing dozens of “Cinderella stories” where clients have succeeded “against the odds.”

One of the most common excuses I hear is

First of all, it’s not hard “to do just one simple thing” with your Infusionsoft application.

I equate Infusionsoft to a full-feature fitness center vs. a gritty, rusty old-school free-weights-only gym. I don’t bad mouth L.A. Fitness for giving me sooooo many options and ways to improve my health. If I have time I’ll go to L.A. Fitness and stretch, hit the stair climber, maybe shoot hoops for 15-20 minutes, hit the free weights, catch the last half of a pilates program, knock out 10 laps in the pool then sit in the sauna for 20 minutes before I shower and head home.

Sounds crazy when you put it that way, doesn’t it?

Some days I am pressed for time and I may run in to the gym, hit a quick 10 minute cardio to loosen up, bang out a few sets of bench, hop over to the peck deck then finish with some dumbbell flies and I’m out of there.

The same is true with Infusionsoft.

Do you just want to send an email blast to a list of Contacts? Marketing > Broadcasts > Email > (Choose Recipients) > Next > (Compose) > Next > Done.

Want to sell a new Product through Infusionsoft? E-Commerce > Products > Add a Product (Name it) > (Give it a price) > Save > Links (copy the link and embed it on your site and start making money!)

The REAL difficulty people have is lack of a process. Most business owners just shoot from the hip with a one-off promotion or email blast or letter or Tweet and blame the marketing medium for their crappy results.

Like the gym, you’ll have better results if you show up with an aerobic and weight-lifting plan, give yourself time to execute the plan and have the discipline to follow the plan to completion. Also like the gym, Infusionsoft gives you the flexibility to hit it hard or get your quickie in on those days that are just a little more hectic than we’d prefer.

So the next time you’re tempted to place the blame on a 3rd party software application for your lack of sales and marketing success, ask yourself if you’re blaming your less-than-ideal physique on the Pop-Tart that FLEW into your mouth “on accident…30 days in a row!”

As soon as you accept responsibility for your own failure and success, success will be yours for the taking.

Good Selling,