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Follow This Proven Method To Make More Money Online, With Rob Ristagno
Start by winging it then measure and adjust
Click here to download the episode.
Sales Tips you’ll learn today on The Sales Podcast…
The official nerd on this interview
Use data to make better sales
Start by winging it
Don’t get lost and buried in the data
Track what you’re doing
Adjust accordingly
Segment your market to see who the good and bad prospects are
What can be measured can be improved.”
Whales vs. barnacles
Enthusiastic and engaged customers is how he defines whales
It’s 6-7x easier and more profitable to keep a client and upsell them
Make sure the client is on board with the transition to a support rep
Have the original salesperson maintain an informal relationship once they are on board
The salesperson owns the relationship
Delivery should be a different team but they should be tied at the hip
Do we hunker down for the next year or get after it?
Inertia is tough so bring in fresh eyes for new ideas
Community and convenience
Access to experts, features, products, etc.
Home brewing example
Show, not tell, how great your product is
Free trial
Free version with upgrade for better features
Get some commitment from your customers
Maybe test dynamic paywall rules
Find the data and make smart decisions
Links Mentioned In The Sales Podcast
Get your free growth assessment at Sterling Woods
Get his book, “A Member is Worth A Thousand Visitors: A Proven Method for Making More Money Online