From The NFL to Writing Oh So Well, Meet Rick Elmore

The power of timely, relevant, consistent outbound marketing

Professional Sales Tips you’ll learn today on The Sales Podcast…

  • No background in his business.

  • Didn’t come from money.

  • Athlete in his younger days.

  • School was not easy for him.

  • Drive, want, and work ethic helped him succeed.

  • Played three years in the NFL.

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  • Athletes don’t appreciate how well they are prepared for the business world.

  • You can reinvent yourself.

  • Success is often hard.

  • Life is a team sport.

  • Got into medical device sales.

  • He knew nothing about sales, marketing, etc.

  • He asked a lot of dumb questions.

  • Rookie of the Year at Stryker.

  • There are no dumb questions.

Work for the job you want.”

  • Just put in the effort.

  • He’s an introvert.

  • His clients—doctors—wanted to have four-hour dinners, eating, drinking, and talking.

  • It wore him out.

  • His managers were always traveling and divorced.

  • Got his MBA.

  • Felt stuck.

  • A year into his MBA, his marketing professor was going over statistics of what worked, and it was hand-written notes.

  • It was obvious, “But who has the time to write a bunch of notes?”

  • He has no experience in robotics, no funding, no nothing.

  • He built his own handwriting robot, engine, and technology.

  • All self-funded.

  • Started with a $10,000, 0% interest rate credit card.

  • Bought a cheap pen plotter, but it wasn’t high quality.

  • Uses machine learning to learn how you write.

  • Took almost four years to get to the point where “I wasn’t losing sleep every night.”

  • The barrier to entry is in the millions.

  • His platform helps you integrate and automate.

  • Timely, consistent, relevant communication is key.

  • We’re all too busy.

  • You have to let go of some responsibilities.

  • Get out of the day-to-day grind.

  • He never knew about VAs until he got into this.

  • A VA could’ve saved him 10 hours a week as a sales rep.

  • The early pen plotters were bad…quality…belt-driven…out of calibration.

  • He built a $300 website.

  • Ignorance is bliss…he had no idea how much this would cost.

  • He cold-called and networked and did solution selling.

  • Become an efficient, creative, resourceful problem solver.

  • Had production issues…there were no paper feeds.

  • Others use third-party plugins, so they have no native tools or machine learning.

  • Fortune 500 companies need real technology.

  • After losing these big orders, he had to dig in.

  • “If I build it, they will come.”

  • He created a great product after many years.

  • You have to want to win as much as you want to breathe.

  • Test. Test. Test…before you shoot your shot.

  • Worked 24/7.

  • His machines were quoted at 4-6 months, and it took over three years.

  • Open API + Zapier and some online automations + some white label options.

  • Lots of real estate people and politicians can just upload a list and let them run.

  • Uses blue ink by default.

  • People have lost the ability to think.

  • It will soon farm zip codes and pull lists for you.

  • Property Radar to Zapier for real estate.

  • The tools are prebuilt to solve the problem.

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