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Get Customers To Tell You What They Want To Buy, With Rob and Kennedy

August 29, 2019

Create The Confidence To Change 

Marketing Tips you’ll learn today on The Sales Podcast…

  • Rob (red hair) Comedy stage hypnotist + Kennedy (white hair) Mentalist/mind reader

  • Met at a bar at a magic convention

  • Lots of downtime between shows

  • Had an interest in marketing and he got good at getting gigs

  • Started a coaching program by accident

  • Rob had moved to Greece and had started his own program as well

  • Still perform

  • “Be a voice, not an echo.”

  • They’ve never been employed or been employers, which is their advantage

  • Obsessed with how people think and how they make decisions

  • Totally bootstrapped

  • We should all be getting feedback from our customers

  • They made the tool they needed

  • Typical client-feedback surveys are usually terrible, manual, complex, and ugly

  • They may request a testimonial if you get a high score

  • Then they’re all ignored

  • Make the survey the fulcrum between sales

  • Ask the customer what else they are working on and how you can serve them

  • Fix Your Follow-Up Failure

  • Ask specific rather than open-ended questions

  • Target ads based on their answers

  • Keep the survey at three questions

  • Admit what you don’t know

  • They are not technical

  • They wanted a local developer who lives and breathes product creation

  • Feedback from the beta version came mostly from support tickets

  • Hired a recruiting firm to filter their candidates

  • They know about marketing and business and invested in themselves

  • They did not invent the survey market, so they focused on creating a great product and their message

  • They had been leveraging surveys for four years, so they knew the ins and outs of what they were creating

  • Now they are building something bigger than themselves

  • They were pushed by the challenge and growth

  • Kennedy’s shows are 100% scripted

  • Scripts give you the flexibility to respond appropriately

  • Scripts give you the confidence…to make changes

  • They watch each other and coach one another on how to improve

  • Scripts give you the ability to be present in the moment and connect with the audience

  • Commit emotionally at the moment

  • You can never relax if the process is all made up on the spot

  • Evolve your script if you get bored, and make sure you focus on the needs of the customer

  • Be empathic, and you won’t get bored

Links Mentioned In The Sales Podcast

  • Use surveys and quizzes to make more sales at Response Suite

    • Get a free trial AND…

    • Get a personal setup call with Rob and Kennedy AND…

    • Get a 4-part video training from them (normally $497)

  • Listen to their podcast, Three Marketers Walk Into a Podcast