• Ana's Newsletter
  • Posts
  • Get More Leads With The Same Traffic: Former Googler, Lukas Haensch

Get More Leads With The Same Traffic: Former Googler, Lukas Haensch

December 28, 2019

Go Beyond Heat Maps To Turn Visitors To Customers 

Click here to download the episode. 

Sales Tips you’ll learn today on The Sales Podcast…

  • Page speed impacts lead conversion

  • The mobile experience is quite different (“mobile moments”)

  • Up to 150 mobile moments per day per  visitor

  • You must load quickly for 3G to 5G visitors

  • You can’t just focus on the latest devices/standards/speeds

  • Many metrics to consider

  • Google focused on Speed Index

  • Use this site built by a Googler to test your speed

  • Get your Speed Index under 3 seconds

  • Click on Filmstrip View

  • Critical rendering path

  • HTML, Javascript, and CSS prevent other items from loading until they are fully executed

  • Browsers must work through all of those assets first

  • “Deferring” or “Asynchronous loading”

  • Do you need particular scripts on particular pages?

  • Be disciplined

  • Base 64 coding of images

  • Hero image

  • CTA

  • Lazy loading

  • Hero videos, carousels, animations can hurt

  • Page speed is important as well as its appearance but what is the visitor actually doing on your page?

  • HotJar and CrazyEgg are not realtime

  • PathMonk goes beyond heat maps

  • SmartCards

    • Understand what users are doing on your page

    • Understand your products

  • Chatbots are too passive

  • Chatbots are not great for sales but great for customer service

  • Learns from every page the code is installed on

  • Conversion Rate Optimization is key

  • When do visitors convert?

Links Mentioned In The Sales Podcast