Get Your Book Published and Sold Fast With Chandler Bolt

Create your own “silent salesman”

Growth Tips you’ll learn today on The Sales Podcast

  • Founder of Self Publishing School

  • The “silent salesman” (your book)

  • He has helped over 6,000 people publish their book

  • He’s a C-level student and college dropout with ADHD…but he is writing his 7th book

  • Sometimes the worst players are the best coaches because they know what it’s like to struggle

  • A book is a $15 mentor

A book is a $15 mentor.”

  • What are your core objections and/or your broken record conversations?

  • Write those down and send those out to your prospects

Ana Hoffman-Sales-Podcast–286

  • Your book helps you sort, sift, and separate

  • You can’t spell authority without “author”

  • It’s not easy, but it’s simple

  • Keep it simple

You can’t spell authority without ‘author.'”

  • The M.O.R.E. Method to writing

    • Mindmap it

    • Turn the outline into a rough draft

    • Rough draft

    • Edit

  • Take 15 minutes right now and get a sheet of paper and write a circle in the middle and set your timer

  • Getting your book into print is easy

  • Selling books is different

  • How are you strategically writing to create leads, sales, and referrals

  • 70% of all books sold are sold through Amazon

  • Chiropractor gave out two books to every new patient

  • Teach strategies, not tactics

  • What is the purpose of your book not only for your reader but for yourself?

  • Sales is service

  • Create leveraged impact

  • He had no master plan when he started

  • Your first hire is a scary moment

    • For him, it was a customer service/fulfillment person

    • A lot of his best employees were students first

  • There are marketing mechanisms and channels

    • Webinars

    • Free book funnels

  • What’s the channel to get people to your funnels?

    • Amazon

    • SEO

    • Ads

  • Free + shipping works, but so does Free + Free!

Sales Growth Tools Mentioned In The Sales Podcast