Grow Your Sales With Webinar Expert Jon Schumacher

October 29, 2019

Webinars Are Not Dead

Click here to download the episode. 

Sales Tips you’ll learn today on The Sales Podcast…

  • Webinar expert

  • Over 300 webinars conducted

  • Did a live webinar for an entire year

  • His clients have sold over $10 million in revenue

  • Live webinars work well for joint ventures when the audience is warmer

  • Running cold ads is tough for live webinars. Send them to an evergreen.

  • Live can be great for rapport-building with your warm list

  • If the goal is to book-a-call after the webinar do a shorter 18-20 minute presentation that leads to a conversation after an on-demand video

  • Your best clients have more money than time

  • Get-to-the point funnel

  • Be up front

  • Tell them what to expect

  • Have a clear value proposition

  • Low-dollar offers are obviously different than high-dollar funnels

  • What’s the goal?

    • Get a prospect to a call?

    • Make a sale?

  • What is your ROAS—Return on Ad Spend

  • What’s the lifetime value of your customers?

  • It’s rarely as easy as they make it sound

  • Maybe you just need a good VSL—Video Sales Letter

  • Show-up rates are declining

  • Webinars are not events, they are campaigns

  • The money is in the follow-up

  • You might get as much as 75% of your sales in the follow-up

    • PDF version

    • Condensed video version

    • Retargeting

    • Email

  • “How can I get to Plan B faster?”

  • Most things in life don’t work out.

  • The three things you must get right

    • Your offer 

      • Strong message

      • Risk-reversal

      • Validated offer 

      • “If you can’t sell something via a Google doc to people you know well, you don’t have a good offer.”

    • Your presentation

      • Be specific with your message

    • The follow-up

  • When to use the value-stacking offer

  • He offers

    • Courses

    • Consulting

    • Done-For-You

Links Mentioned In The Sales Podcast