How To Do GTM Today With Moogsoft CRO, Mike Cabot

April 18, 2023

How to reach decision-makers in today’s hybrid work environment 

Professional Sales Tips you’ll learn today on The Sales Podcast…

  • GTM Leader | CRO at Moogsoft

  • Technology has made prospecting problematic because it’s everywhere.

  • You need to personalize your outreach.

  • Prospects expect value on the front end.

  • He tells his SDR team, who is doing prospecting, to let their peers know how they are solving problems.

  • You can go beyond verticals to find common ground, i.e., geography, tech stack, etc.

  • Sells to Fortune 2000 companies.

  • Multi-channel is how you reach ideal prospects today

Related episodes and posts

  • He doesn’t

  • It’s an exponential improvement as you layer your touches and outreach, so keep doing everything.

  • It’s hard to get both causation and correlation lined up perfectly.

  • Buyers have spread out.

  • There is less personal relationship development time now.

  • Buyers are more business-oriented and focused more on goals and tasks.

  • LinkedIn Navigator is a must-have tool.

  • More scrutiny from buyers today.

During COVID it was 30% more work for 80% of the results.”

  • Reach out to Mike if you’re concerned about uptime.

Sales Growth Tools Mentioned In The Sales Podcast

  • Hire The Best Speaker for your sales meeting or marketing conference

  • Take The CRM Quiz: get a free consultation with me

  • Donate: Just because you like the show, the no-bullshit approach, and don’t want to buy a book, software, or The Make Every Sale Program.

  • The Sales Agenda: take control of every sales opportunity like a pro.

  • Leadferno: Turn lurkers into leads

  • Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.

  • Send Drunk Emails: …that get opened and get you paid!

  • Phone Burner: work the phone like a machine so you can be a human when you connect.

  • Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for three months

GUEST INFO:

  • Guest Site: https://www.moogsoft.com/aiops-platform/

  • Guest LinkedIn: https://www.linkedin.com/in/mikecabot/

PODCAST INFO:

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