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How To Double Your Sales In 2 Years (Brian Madden Is In Mulch!)
Brian and his brother, Bob, have been involved in this family business since he was 11 and Bob was 16, so they could put themselves through college. His parents would wake them up at 6 AM on Saturdays and have them pass out flyers in nice neighborhoods and “be polite and sell them something” when the phone rang.
About three years ago Brian got serious about marketing and the results speak for themselves. Hear what he has done to double profits and expand his offerings in a down economy and why he’s more excited than ever to go to work each day.
Greatest Sales Success
Embracing “Personality-infused marketing.”
For example, he did a voice broadcast to his list and started out with
Kids, kids. Daddy is on the phone. Hey, my big brother is out of town and I’m running this sale. Wouldn’t you rather stack firewood when it’s sunny and 70 instead of 20 degrees and snowing?”
Within 3 days he generated over $8,000 in firewood sales in August when they traditionally sold $0 – ZERO. ZIP. NADA!
He was nervous. It took two days to write and two days to record a little 30-sec voicemail broadcast. Now he’s grinning. He’s crushing it.
What Are You Doing Daily To Double Your Sales?
Working on his business and not in it. He spends more time working from home and more time focusing on marketing his business.
Focusing on direct mail, SEO, PPC and not so much on social media.
He knows his numbers so he knows how much he can afford to spend to win a client and he focuses on the Lifetime Value of a client instead of the one-time sale.
Double Your Sales Tip
Just press “SEND.”
He was scared when he did his first voice broadcast.
He didn’t split test it.
He just sent it to his entire list of 11,000. (Maybe not the wisest thing to do, but if you don’t hit SEND, you’ll never grow. It’s how I’ve made it this far.)
He always has a nice offer and a tight expiration date on his marketing offers.
People think he’s crazy, but he’s growing and has embraced the ribbing and the chuckles from friends all the way to the bank.
It’s not hard to do the right thing. Feel it in your gut.
Four principles:
Show up on time.
Do what you say you’re going to do.
Finish what you start.
Always say “please” and “thank you.”
Keep track of your complainers and win them over with love.
Hire experts to help you where you are weak so you can focus on your strengths.
What Sales Books Are You Reading Now?
Links Mentioned
Tools To Thrive
Make Your Marketing Magnetic: This is where it all began for me. You can attract qualified, eager buyers like clockwork when you master the concepts in this valuable program.
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Make Your Marketing Magnetic: This is where it all began for me. You can attract qualified, eager buyers like clockwork when you master the concepts in this valuable program.
Now go sell something.