How to select a lead management tool | HubSpot vs Infusionsoft

Today I was asked:

Henry,

That’s a big question.

A traditional CRM can help you create a reactive sales process that can help you manage leads a little bit.

Without

• Defining your lead generation, nurturing and sales process first then,

• Implementing a means to automate as much of it as possible (i.e. Henry Ford)…

You are forced to respond to hot/urgent/low-hanging fruit and burn the mid-night oil catching up with the rest and/or adding staff in the form of employees or contractors or virtual assistants to help keep leads and clients from falling through the cracks.

All of the above either limits or cuts into your profitability while increasing the chances of letting down your prospects and clients.

I’ve written about

• Microsoft Dynamics Part 1

• Microsoft Dynamics Part 2

• Office Autopilot / Ontraport

• Salesforce.com

• HubSpot vs Infusionsoft

• Greenrope vs Infusionsoft

• And more.

Since 2008 I’ve used Infusionsoft to grow my business.

When Infusionsoft began misfiring in 2013 to 2014 I started using HubSpot.

In 2015 I moved this website from WordPress to HubSpot.

While the “tip of the iceberg” comparison makes it appear that Infusionsoft is much less expensive than HubSpot, when you look beneath the surface, HubSpot could end up costing you less than Infusionsoft.

However, if you are just starting out and need to move up from a cobbled-together “system” comprised of MailChimp, Outlook, and Excel spreadsheets to run your business with a PayPal button to process orders, nothing compares to Infusionsoft for the boot-strapped entrepreneur / private small business.

It combines

• CRM

• Affiliate Marketing

• Ecommerce

• Marketing Automation

• Sales Automation

• Landing Pages

• Lifetime, free technical support

• All for around $300 per month on a month-to-month basis.

HubSpot comes into play when you are looking for best-of-class in the inbound marketing space and you’ve either been burned by your support team or you’re spending too much on support.

While HubSpot does not offer an integrated shopping cart or affiliate marketing module, their speed, reporting, deliverability, and seamless integration and visibility across the lifecycle of your prospects is unequalled in the SaaS / CRM space.

Plus HubSpot offers live phone support 24/7 whereas Infusionsoft only offers chat after hours and weekends.

Not only that, the HubSpot support team is the best trained support staff I’ve ever encountered.

Most not only know the platform, but they understand inbound marketing, inbound sales, Calls-To-Action, nurture sequences, as well as advanced coding such as HTML and CSS.

“The Hubspot support team is the best trained support staff I’ve ever encountered.”

If you’d like to see which CRM is best for you, take the free survey here.

Or just contact me and we’ll set a time to speak.

Good Selling,