Inbound Marketing Is a Team Effort, With Todd Hockenberry

June 24, 2019

How To Build a Great Company With Inbound 

Click here to download the episode. 

Inbound Marketing Tips you’ll learn today on The Sales Podcast…

  • Help first

  • Treat your customers like people

  • It’s a mindset first

  • Support your current customers like crazy!

  • Educate your customers

  • Engagement and sales will grow

  • Apply inbound principles to your new customers

  • Do secret shopping on yourself

  • Focus on your niche, stay in your lane

  • As a leader, you are responsible for growth!

  • You need to know your customers and create an environment for sales and marketing to thrive.

  • Customers want value

  • Be unique

  • Inventors vs. growers vs. maintainers

  • Stop chasing the shiny thing, especially when it comes to tactics

  • Your customers determine your tactics

  • Meet them where they are

  • Test and measure

  • Why are you better?

  • Why do your customers buy from you?

  • It’s hard to teach value

  • Know the value you bring to the marketplace, not just features and benefits

  • Elevator pitch

  • Role-playing

  • Great content is strategic

    • It’s not just a marketing person’s job to create blog posts

    • Most of the sale is done when the prospect calls

    • It’s whatever the persona is looking for

    • Blogs are still great, if it’s fresh and well-done

    • Video is here to stay including “how-to”

    • Show them how to solve problems with your solutions

  • Relationships are still key

  • Form tight bonds with your clients

  • Rapport does not equal relationship

  • Create great value so your clients find you at the moment of truth

Links Mentioned In The Sales Podcast