John Correia, The John Madden of On-Screen Violence!

August 30, 2022

From Side Hustle to 2.67 Million Subscribers…and Growing!

  • 11 employees

  • Active Self Protection

  • 20-50 million views/mo

  • After-action reports

  • Handgun skills

  • Empty-handed skills

  • Travel and teach

  • Former Navy nuclear guy

  • Former pastor for 14 years

  • Started karate when he got his son in karate

  • Was in retail and muggings and robberies were on the rise

  • Got his CCW and started training martial arts in 2006

  • Started ASP in 2011 to pay for his ammo and martial arts

Related episodes and posts

  • Bought his first gun from the money he earned teaching on the side.

  • Got his NRA certifications to teach handgun classes, but there was no money in it.

  • His church members were upset with him posting gun stuff on his Facebook page so he made a new social media presence and he got a comment from someone in Ohio.

  • He made good memes for self-defense

  • Facebook started allowing video around mid-2014 to compete with YouTube

  • A guy sent him a video of an attack in Thailand

  • He took the video on his Blackberry Storm to his martial arts instructor on how to handle that

John Correia Wes Schaeffer BJJ

  • He shared his commentary and it went viral

  • Taught himself Adobe Premiere to edit videos

  • “The John Madden of on-camera violence.”

  • Ah-ha!

  • October 2014 he posted this on Facebook

  • Made a YouTube channel to squat on his name

  • YouTube sent him a message to monetize his channel

  • April 2016 his YouTube took off

  • Post 365 days a year

  • 210,000 subscribers on his “baby channels”

  • 20 unique pieces of video each week

  • He was solo in the beginning.

  • Hired an assistant in 2016.

  • Hired another to help with video editing.

  • Now has a CEO to run the company.

  • Don’t run your budget to your income.

  • Leave some slack to weather storms.

  • The COVID lockdown helped him with viewers.

  • He has no control over YouTube AdSense.

  • Biden was advertising on his channel and he told his followers to click on the ads so he could take Biden’s money!

  • “It’s great being an entrepreneur. I get to work half days and I get to pick whether to work the first 12 hours of the day or the second 12 hours.”

  • “I’m like 7-11. I may not be making sales, but I’m always open.”

  • When he’s out in public he has to always be on but he loves it.

  • He keeps his schedule structured, but not overly so.

  • He’s an ESTJ, so he’s a bit of a free spirit.

  • Strong people live longer and are harder to kill.

  • Works 9 am to 6:30 pm and works hard.

  • Batches content like crazy.

  • “What is my reservoir of content? Who is waiting on me?”

  • He serves his staff.

  • He gets his work done so they can get their work done.

  • Stephanie is the CEO and her husband is the CMO out of South Dakota.

  • Stephanie was his first hire. She came on board to monitor comments on his social media. She knew a little about self-defense but she worked from home and has five kids.

  • Her adopted son was five at the time and is their “mascot,” now at 16.

  • Stephanie learned self-defense to protect him as they were foster parents at the time, which is how she found John.

  • Called her the XO so she could drop the hammer and John was the “old man” CO that everyone could love.

  • “You’re not allowed to say yes, anymore.”

  • Trust your people to make decisions

  • Neil does the negations

  • Five years plus two years plus 4.5 years

You’re not allowed to say yes anymore!” (John removing himself as CEO.)

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