Jonny Hates Marketing So You Should Listen To Him

February 10, 2020

Show You’re Alive By Going Live

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Don’t call it marketing. Call it helping people that look like your ideal client.
Get clear on who you help and the one big thing you do for those people.
Build an evergreen program for them so you don’t have to work too hard and deliver to more people.
Now start conversations.
How to do 680,000£ with no funnel, no website, no paid traffic
Client Attraction Blueprint for 4,000£
You have to do something to grow your business
Find what works best and do more of that

People like us do things like this.” ~ Seth Godin

Use the native scheduling took in the Facebook platform to post a few posts per day
Get on camera
We’re talking about building a personal brand
Share yourself
Hang out and make that your office
He started giving a lot for free but when you give generously people still want to pay for what’s left
His paid group is his Inner Circle
Gives people trials for a week or so to try out the group
He avoids third-party inspirational quotes
If you’re a “meme-bunny,” post an inspirational quote and then say why they’re wrong
Write your own stuff. Find inspiration by detaching and asking “Who is this for?”
You can’t appeal to everyone
Speak to a person. Literally 1-on-1.
“People like us do things like this.”
“What keeps you awake at night?” Push
“What are you driven towards?” Pull
Example:
- “Are you sick of your wardrobe stinking like an ashtray?” Push
- “Would you like to kiss someone without worrying about how you smell?” Pull
You must master the rules of the game to break them
Reward engagement in your private, free group
Send them a private message
Detach from the outcome
Stick to the process
It’s your game and your rules
Chunk it down
- 12 weeks
- 12 modules
- Accountability buddy
- Homework
- Make 4 sales per month to launch
- Seed it with “scholarships”
- 67£/mo
- It’s your game and your rules