Karl Sakas Says Don’t Just Make The Logo Bigger

June 07, 2017

Use a process to overcome human nature

Stream below or right-click here to download the episode. 

Sales Tips you’ll learn in The Sales Podcast…

  • Use a process to overcome human nature

  • Learned coding HTML in the ’90s

  • Served as project manager and director of operations for many years for various digital agencies

  • Manages growth for those who have growing pains

  • Most hire for the short term issues but that creates long-term issues

  • New rope vs wet twine. Great employees vs the drama queens

  • Recruited his boss to become his first client by showing how she’d benefit

  • Went from 50-60 hours per week as an employee to just 10 hours as a contractor…so he had to fill his schedule and his bank account

  • Almost got paralyzed with web design

    • Realized he only needed two pages: The home page and the Blog

    • Averages 6 posts/month for 4 years

  • Answers questions for clients

  • Agencies struggle for three reasons:

    • Not using processes to overcome human nature.

      • You can plan for processes

      • People will leave

      • Objections will arise

      • Make yourself needed but not necessary

    • Not focusing on WIIFM

    • Not thinking long term

  • There’s an underlying reason for the recurring bad things that are happening

  • Closed a client on software training while in high school

    • He was charging $35 per hour for one-off clients

    • Asked to come in and review their needs

    • Was comfortable with what they needed

    • Charged $75/hr…and they asked “When can you start?”

    • If you’re closing 90-100% of your business…raise your prices!

Links Mentioned In The Sales Podcast

Market like you mean it.Now go sell something.