Keap Sending Out An SOS…ahh, SMS

The inestimable Dan Kennedy and Three Dog Night both agree that “One Is The Loneliest Number.” 

Now, Three Dog Night was singing about being lonely while Dan Kennedy was referring to business in general and marketing in particular.

You see, Kennedy knows that if your business relies on just one source of leads for its survival, you will soon find yourself all alone with no good prospects willing to talk to, nor buy from, you.

Multi-media, multi-step has always been the name of the game in marketing, and now with automated text messaging and broadcast abilities built into your Keap account, connecting with leads, prospects, and customers has never been more effective and easy to do.

What is it?

Obviously, you know what texting/SMS is.

Now you have the ability in all editions of Keap to send automated 1:1 text messages to leads and clients automatically when triggered by actions such as completing a web form, scheduling an appointment, and/or making a purchase.

In Pro, Max, and Max Classic you can send broadcast text messages in much the same way you’ve been able to send broadcast emails, voice broadcasts, and even faxes via Keap for over a decade.

Here’s what it looks like:

Keap SMS Setup In The Campaign Builder of Max Classic

Keap SMS Setup Via Easy Automations

Keap SMS Template Setup Via Easy Automations

Keap SMS Merge Fields and Messaging Via Easy Automations

Keap SMS Preview Via Easy Automations

Keap SMS Timing Setup Via Easy Automations

As you can see, if you can create an email sequence inside of Keap, you can create your SMS sequences and/or mix and match for best results: Multi-media, multi-step!)

Who Should Use SMS Marketing and When?

Who should use it? You.

When should you use it? Consider the following…

• Convert New Leads 

• Follow up 

• Event and appointment reminders 

• Communication follow up 

• Promotions and special offers 

• Sales Team Notifications 

• Timely Updates 

Why Should You Use SMS Marketing?

As SMS has grown in popularity, countless studies across a myriad of industries have discovered the following:

• Text messaging has an open rate of 94% compared to email at 21%

• 90% of all text messages are read within 3 minutes compared to 48 hours for email

• Customers respond to text messages within 4 minutes, compared to 48 hours for email

• Customers are 10x more likely to redeem an offer sent via text message

• The average adult looks at their phone 150 times a day (but how often do you use your phone for texts vs. emails?)

• 66% of customers made a purchase because they received a personalized text message

Is Keap’s SMS Reliable?

• 1 million messages sent since April 2021 (300 – 400K / month)

• 15% of all messages sent are content messages

• 200 apps actively sending content messages

• 800 apps provisioned a phone number

What’s Included?

• Lite

  • Automated Text Messaging (Easy Automations)

  • 50 text msg credits included monthly

• Pro

  • Automated Text Messaging (Easy & Advanced Automations)

  • Text Message Broadcasts

  • 150 text msg credits included monthly

• Max

  • Automated Text Messaging (Easy & Advanced Automations)

  • Text Message Broadcasts

  • 250 text msg credits included monthly

• Max Classic

  • Automated Text Messaging (Advanced Automations)

  • Text Message Broadcasts

  • 250 text msg credits included monthly

• PRICING

  • $0.04 / text msg

  • Monthly free credits restart every month. They do not rollover.

  • You are only charged for content messages – not opt-in messages

  • After your free credits are used, you will be charged per message at the end of every month

  • View in setting – my account

  • Soon you will be able to buy packs of messages at a tiered discount

Keap SMS Features

• 160 characters

• Pay for content messages NOT charged for opt-in and auto-reply messages

• The United States Only

• Personalize your message using merge fields (non-custom)

• Choose your audience using lists and tags

• Make sure you’re reaching your client how they want to be reached

• Get notified when you receive replies from your customers

• See all of your sent messages on the contact record to stay organized with your activity and communication

• Customizable opt-in messaging: Automatic double opt-in with customizable opt-in messaging drives better engagement from your audience

• Opt-In on Forms: Easy for leads to opt-in on public forms

• Link shortening: Unique links enables you to send appointment booking links, content, landing pages, checkout forms, etc. without taking up too much of your 160-character limit and reduces the risk of being filtered as spam by carriers

• Easy Text Builder allows you to see a preview while composing

• Free Test Messages: Send yourself a test text message before sending to your audience

• Built-in Compliance allows you to send with confidence and not worry about the legal implications

• Track your success in your app to see the impact of your marketing efforts – messages delivered, contacts opt-in, unsubscribed

• Toll-free marketing phone number allows you to send 4x more messages 3x faster than a standard local number and it is provisioned for you free of charge

• Toll-free marketing number is separate from your Keap Business Line to enable you to continue to communicate with a contact even if they opt-out of your text messages

Message On Their Smartphone

Just an entrepreneurAn island lost in emailsAnother quiet dayWith no one here but meMore lack of salesThan I should have to bearRescue me before I fall into despair

I’ll send an SMS to my leadI’ll send an SMS to my leadI know that they will get myI know that they will get myI know that they will get myMessage on their smartphone(Message on their smartphone)

A month has passed since I sent my emailI should have known how this would endOnly sales can keep me togetherEmails can mend your lifeBut SMS can be your best friend

I’ll send an SMS to my leadI’ll send an SMS to my leadI know that they will get myI know that they will get myI know that they will get myMessage on their smartphone(Message on their smartphoneOh, message on their smartphoneMessage on their smartphone)

Opened my laptop this morningDon’t believe what I sawA hundred billion textsBlowing up my phoneSeems I’m not alone at being aloneA hundred billion prospectsLooking for a home

I’ll send an SMS to my leadI’ll send an SMS to my leadI know that they will get myI know that they will get myI know that they will get myMessage on their smartphone(Message on their smartphoneMessage on their smartphoneMessage on their smartphone)

Sending out an SMS…

Market like you mean it.Now go sell something.