Learn How To Make Irrational People Buy, With Todd Caponi

Honesty really is the best policy to make more sales 

Click here to download the episode. 

 

Sales Tips you’ll learn today on The Sales Podcast

  • He was the CRO of Power Reviews

  • Consumers are more likely to buy a product rated between 4.2 to 4.5 vs a 5.0

  • Dove into neuroscience to understand this finding

  • Transparency sells better than perfection

  • Was on the ExactTarget team during the acquisition by Salesforce

  • Everything is reviewed now

  • Lead with your flaws

  • You can overplay the transparency card

  • Be you. It’s okay.

  • The Four Levers of Pricing

    • Volume

    • Speed of payment

    • Length of contract

    • Timing of purchase

  • Be personable, timely, and relevant

  • “Flawsome”—embrace your flaws

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Links Mentioned In The Sales Podcast