Learn Why Charles Cormier Is The Cold Email King

March 06, 2023

Outbound email in B2B settings is a viable form of prospecting and your sales are hurting for not trying it

Cold Email Tips you’ll learn today on The Sales Podcast…

  • The cold email king

  • Uses Apollo for cold email

  • Charges $4,000 to set up plus $1,500/mo for three months

  • Not all emails need to be “warmed up”

  • He uses Sendgrid, which lets you send at scale

  • Why cold email?

    • ROI

    • Scale

  • He has owned call centers, LinkedIn marketing, and Facebook Ads agencies

Related episodes and posts

  • Started testing cold emails to see how they worked.

  • Sendgrid lets him send a lot of emails with low spam and high ROI.

  • Pays $300-$500/mo in tools and generates hundreds of meetings/mo.

  • Most people don’t do cold email right.

  • Apollo has lists inside their software.

    • 10,000 contacts/mo for around $80/mo.

    • This is the holy grail.

    • Sendgrid is just $19.95/mo for up to 50,000 emails/mo.

  • If you send crappy emails to bad lists, nothing will help you.

  • He’s obsessed with product-market fit.

  • His campaigns are complicated.

    • Limits his email sends to 400 per day per email account.

    • Creates up to five offers per day.

  • He stays active in his business to stay current.

    • Offers a CTA that simply asks if they have time in two days.

    • Prospect replies. Replies are key in the early stages.

    • Limits the personalization early on.

    • Once he gets replies, they research them to be more relevant and personal.

    • Avoids links in early emails.

  • Doesn’t do this B2C.

  • Most of his clientele are agencies.

  • Does a lot of SaaS, but SaaS is taking a big hit right now.

  • We have imposter syndrome.

  • If you have a cool offer in B2B that is “high ticket” with high retention and high LTV, give him a call.

If you send crappy emails to bad lists, nothing will help you.”

Sales Growth Tools Mentioned In The Sales Podcast

  • Take The CRM Quiz: get a free consultation with me

  • Donate: Just because you like the show, the no-bullshit approach, and don’t want to buy a book, software, or The Make Every Sale Program.

  • The Sales Agenda: take control of every sales opportunity like a pro.

  • Leadferno: Turn lurkers into leads

  • Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.

  • Send Drunk Emails: …that get opened and get you paid!

  • Phone Burner: work the phone like a machine so you can be a human when you connect.

  • Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for three months

GUEST INFO:

  • Guest Site: https://www.topleads.agency

  • Guest LinkedIn: https://www.linkedin.com/in/sdr-as-a-service/

PODCAST INFO:

SUPPORT & CONNECT: Check out the sponsors above; it’s the best way to support this podcast