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  • Marketing To The Affluent In Dating, Selling, & Life: Lisa Hutcherson

Marketing To The Affluent In Dating, Selling, & Life: Lisa Hutcherson

How to Differentiate and Sell Your Value

Click here to download the episode. 

 

  • People are less-trusting today

  • They have more competition with online dating apps

  • How do you set yourself apart?

  • On the cover of the Wall Street Journal four times

  • No longer at events

Go where the money is and market to the affluent.”

  • You get what you pay for

  • They are a yearly program vs. a month-to-month

  • It’s elite-level

  • You get a live person helping you

  • Hire the expert

  • Prices are custom

  • You must apply

  • Role-playing is important

  • Social media is huge

  • PPC and LinkedIn

  • Personal networks

  • Google “confidential matchmaking”

  • People who come to your LinkedIn profile should leave better off than they arrived

  • Great salespeople are therapists, empathetic, and more

If you do it right, they’re coming to you.”

  • She’s selling hope

  • “There’s no guarantee. Run from anyone who says they guarantee it.”

Links Mentioned In The Sales Podcast