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Meet Forbes 30 Under 30 Lead Generation Entrepreneur Kenn Costales

April 04, 2020

Go Big With These B2B Lead Generation Ideas

Click here to download the episode. 

Lead Generation Tips you’ll learn today on The Sales Podcast…

  • Wanted to be big, so he thought, “what is big…monolith!”

  • Failed a couple of times

  • Quit his job at Procter & Gamble at 26 to make his mark on the world

  • Started coding, and that didn’t work

  • Got into Facebook Ads management with 3 month’s expenses in the bank

  • Now has 20 employees

  • E-commerce Growth

  • Lead Nurturing for Service Businesses

  • PPC ROI Optimization

  • Why is LinkedIn Outreach better than Google AdWords for Lead Generation?

    • Linked Helper to automate connection requests

    • Put some humanity in the process

  • Why does Facebook Ads have better ROI than Google AdWords?

  • How can brick & mortar businesses get more qualified leads online?

  • How do you ensure that clients get quality leads instead of “tire-kicker” leads? (Hint: Lead scoring in your CRM is quite helpful)

  • How should advertising be different for single-product e-commerce stores vs. large retailers?

Always be selling.”

  • Self-taught on Facebook ads

  • Helped friends and non-profits for free to get case studies

  • Gave himself four months to get experience and get a client

  • Got his first client on CloudPeeps

  • Got his second client after being a guest on a podcast

  • I don’t know how to get you 30 clients, but I know 30 ways to get you one client

  • Charged too little at first

  • Search your competitors

    • Site:

    • Filetype: PDF

  • How to get on “Forbes 30 Under 30”

  • Went after larger companies, and they’re fine with longer contracts

  • Facebook Ads has a great ROI for e-commerce

Links Mentioned In The Sales Podcast