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Michael Cheney: Free 7-Figure Franchise Creates Inbound Marketing

September 25, 2017

Grow your income by giving away 100% of your earnings

Stream below or right click here to download the episode. 

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  • An un-welcomed visitor (a Brit living in Scotland)

  • Avid cyclist

  • Started as an SEO consultant in 2000

  • Learned a lot about marketing and began packaging digital products to stop traveling and training and selling in person

  • Teaching is one thing but if you can do it for people it’s more effective

  • His path evolved and slowly developed into what it has become

  • He pays 100% commission to his affiliates

    • They split the high-ticket sales 50-50

    • It’s a business in a box

  • Has a $20k coaching program for 90 days

  • All of his traffic comes through paid traffic and affiliate partners

    • Easier to control

    • Not liable to becoming a victim overnight to search engine changes

  • Look at what people want in the market

    • Forums

    • Pain

    • Facebook rants

  • Look at the top sellers on platforms like JV Zoo

    • All time

    • Last 30 days

  • Listen to your gut, which comes after time and experience

  • Create your avalanche offer via trial and error

    • You can overdo it

    • Make the add-ons complimentary to your main product

  • Move past your scarcity mindset

    • Help your affiliates be rich and happy

    • Give them a healthy chunk of your offerings

    • This creates a huge buzz in the market

    • This helps you build your list as well

  • He has 8 front end products with small upsells with three larger upsells

    • $2,000

    • $5,000

    • $20,000

  • But you can start small

  • Emails optins 3x per day for two months with offers

    • Learned from Ben Settle

    • People love hearing from him

    • They are stories

    • People ask to get his emails

    • It’s like a soap opera

    • He doesn’t give anything away for free

    • He stopped doing videos and articles

    • The value is in the pitch

    • Sales is not a bad thing

    • Eight different 7-day email series for the eight different offers

  • Sells his promos as swipe files to other marketers

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Links Mentioned

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If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:

Now go sell something.