Oli Billson Grew 175 Franchisees and a Team of 29

July 07, 2017

Humanize and be yourself to maximize your promotions

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Entrepreneur Tips you’ll learn in The Sales Podcast…

  • Started as an entrepreneur at 15, building custom computers and exporting them to the Far East

  • His father was an entrepreneur

  • Created a window tinting business and training people to do it

  • Started franchising another business and built it to 175 franchisees internationally

    • Vehicle remapping

    • Calibrate software on thousands of variants

  • Was a national tennis player but broke his wrist at age 14 so his interests and focus changed

  • It doesn’t matter how good you are in business—McDonald’s doesn’t make the best burgers—it’s the system to get and keep customers that makes the difference

  • Oli went into research mode and found direct response marketing like Dan Kennedy

  • Created his own predictable system for acquiring customers

  • Married it up with marketing automation (Infusionsoft)

  • He got frustrated giving clients advice and consulting and they wouldn’t implement

  • So he created a service to do this for his clients

  • You need to create your own end-to-end funnel

  • Keep it simple

  • Start with an asset audit

  • Focus on one thing and do it well

  • Focus on these three as well:

    • Your existing list—present offers to them and segment them. The money is in the list if you know how to work it.

    • Intentional traffic—people are looking on Google for what you offer

    • Understand Facebook targeting is an “interruptive” form of marketing vs intentional

  • So understand your message-to-market match

  • Someone searching on Google for a local chiropractor doesn’t want to be taken to a squeeze page with a free report opt-in for a guide

    • They have an intentional mindset

    • Put them into a call scheduling sequence

    • They’re in the middle to bottom of funnel stage

  • Your Facebook approach would be different

    • Start at the top of the funnel

    • Have an understanding of their mindset

    • Your CTA must match the stage of your prospect’s pain

    • Your keywords must match like “last minute chiropractor appointment” to capture those who are injured or in pain now

    • Have a “click to call” and capture the lead from the call and have a sequence to nurture them

  • This takes work

  • Strategies change

  • He has run the same offline-to-online nurturing funnel since 2004

    • The messaging is still working

    • It took time to test it and find the right message

    • He is constantly refining the segmentation of the list

  • Sometimes the most expensive leads become the best, most profitable customers

  • Get good at marketing to create income at will

  • But understand the phases you’ll go through in your business

    • Maybe you can bring in others to help you perfect and run your marketing

    • Strive to own a business vs. being just self-employed

  • Oli had to get good at everything but he realized he had to build a team who could do things for him

  • There’s a big difference between delegating and abdicating

    • People will not grow your business for you

    • You need a clear vision with priorities for your business

    • Define what success looks like

    • Now you apply speed

  • Few people need more information…you need to implement

    • Find a team that is aligned with you

  • Outsource vs in-house?

    • Project manage vs employer

    • You need process managers and project managers

  • What is your decision-making process for hiring, firing, delegating?

  • 29 staff with 16 core members

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