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Ontraport 5.0 – CRM Software Review By Founder and CEO, Landon Ray

June 07, 2017

For Entrepreneurs who know that business-building is system-building.

Know more about CRM and what CRM Software Ontraport 5.0 can bring to your business.

Stream below or right-click here to download the episode. 

Get a Look at Ontraport From Their CEO On This Episode of The CRM Sushi Podcast…

  • You don’t know what’s going to work

    • You have to try and test and iterate

  • Your prospects are “expert ignorers”

  • Bootstrapped beginning with ALL the features in 2006

    • Launched in 2007

    • Rebuilt 2010-2014

    • Rebuilt the front end 2015-2016

    • Now…made it simple

  • Made it easy and fast to build campaigns

  • Give access to better reporting

  • They go beyond the messaging

    • Are people clicking through and moving through your funnel

    • Others missed what happens on your website

    • So you’ve been forced to choose one half of your marketing: the website or the messaging

  • It’s hard to put the whole picture on a single page

  • Some force simplicity on you, like ActiveCampaign

  • Our businesses have a lot of different processes like sales, prospecting, referrals, recruiting, etc.

  • Some allow you to get really complex, like Infusionsoft

  • So they created automatic campaign organization from the top down.

  • Allow multiple disconnected triggers and flows to enable whole-business views

  • List-cleaning + Re-Engagement campaign helps with deliverability

  • Triggering off of Email Opens is not a great idea due to the nature of how email clients treat opens

  • Pre-built Campaigns accelerate your launches

  • Performance Mode offers many powerful reports

    • Contact Flow

    • Funnel Conversion

    • Lifetime Value

    • Goal Conversion Rate

    • Goal Conversion Point

    • Goal Conversion Time

    • Filter by Tracking (Where are my best leads and customers coming from?) 

      • Get your Google Analytics going

      • Track UTM variables on everything you do

    • Ontraport is the only map-based visual marketing performance reporting tool available that reports on goals other than opt-in or purchase.

  • Share your Campaigns to the Ontraport Marketplace and/or friends and clients privately

  • A secret tease coming in a month

  • Starts at $79/mo

Catch Up on Previous Episodes of The CRM Sushi Podcast

Links Mentioned In The CRM Sushi Podcast

Sales Growth Tools Mentioned In The Sales Podcast

  • Hire The Best Speaker for your sales meeting or marketing conference

  • Take The CRM Quiz: get a free consultation with me

  • Donate: Just because you like the show, the no-bullshit approach, and don’t want to buy a book, software, or The Make Every Sale Program.

  • The Sales Agenda: take control of every sales opportunity like a pro.

  • Leadferno: Turn lurkers into leads

  • Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.

  • Send Drunk Emails: …that get opened and get you paid!

  • Phone Burner: work the phone like a machine so you can be a human when you connect.

  • Apollo: Find targeted accounts and send cold email at scale to them and hit the inbox with Apollo

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