Optimize Your Marketing/Sales Funnel Easily With This New Tool

Finally. 

A funnel-tracking tool that is easy to use and affordable.

Maybe you’ve heard of SegMetrics, and maybe you haven’t.

If you have – fantastic – you know how indispensable it is to improve your marketing. If you haven’t, well, let me tell you a little bit about it and the mind behind one of the greatest marketing analytics softwares out there.

Keith Perhac is a marketer, developer, and founder of SegMetrics. After running a successful marketing agency, he became frustrated with the time sink and limitations of existing reporting tools. He and his team were spending hours running pivot tables and deep diving into his data to get accurate attribution numbers.

Keith figured out quickly that this was not the ideal way to run a business, let alone scale. In 2015, he put his thinking cap on tight, battened down the hatches, and went to work creating SegMetrics.

SegMetrics is an analytics tool like no other out there. Developed by a marketer for marketers, it tracks your data across your customer’s entire journey – whether that window is 7 days like other marketing tools, or 7 months, like some realistic funnels take to convert a paying client.

SegMetrics has a distinct advantage over other tools with its in-depth and unbiased attribution capabilities.

It gives you the truth about where your marketing dollars are working, and where they are not. With SegMetrics – users are also able to optimize their marketing funnels to plug the leaky spots where leads are dropping out, increasing conversions and ROI by targeting the places that are working like a beast and others that are failing miserably.

Hands down, SegMetrics has been the best marketing analytics tool out there for years. Did I even mention that it has a way to track your data beyond the ad blockers and iOS changes?

And now – NOW – Keith and his team have made it even better!

Next week, they’re launching SegMetrics Essentials to the general public. But I pulled a few strings to get access before it’s out there to everyone.

If you want accurate marketing data, if you make decisions based on your campaign ROI, your ad spend, and your marketing results, you need to have a way to view that data without the bias of Facebook and Google’s self-serving attribution models.

With SegMetrics Essentials, you get the simplest possible path to deep marketing insights. Essentials is a set of six specialized reports about different aspects of your marketing.

Each report collects together the essential data you need to optimize your marketing.

What sets Segmetrics Essentials apart from the others is that these reports are all readily available to you once your platforms are connected. You don’t have to create the reports, SegMetrics has done that for you.

Keith and the SegMetrics team picked out the essential metrics for each report, displayed with an array of shiny new graphs, maps, and visuals. No setup is needed to find the numbers you need.

You select your INDUSTRY (or any other segments that are important to your business) to get industry-specific reporting that they have developed by aggregating the most commonly used KPIs across each business type for thousands of customers.

You select the values that matter to your specific business, such as demographics, campaigns, and sources.

Behind the scenes, the SegMetrics engines start running, and using their incredibly robust 7D tracking – the custom algorithm does the rest. You simply sit back and let the muscle behind the scenes do the heavy lifting.

You can then instantly start using these dynamic reports to track your company’s health, your return on ad spend, your funnels, subscriptions, and customer journeys to name a few things.

For instance, the Multi-Channel Attribution report shows how your customers travel through your funnels, how many move through each step of the customer journey from awareness to attribution of the sale, no matter how long that journey takes. (Many reporting tools only give you limited attribution windows, like 7-14 days. SegMetrics tracks the length of YOUR funnel, no matter how long that is!)

The Sales reports will show you advanced sales stats, such as items per order and average order value (AOV). It will also allow you to delve down into the customer level and see the exact attributes for each customer, such as their purchases, their lead sources, campaign activity, and days since their last purchase.

One of the most valuable aspects of Segmetrics Essentials lies in the fact that these reports allow you to also humanize your metrics.

Do you want to know how Copywriters converted, versus Designers, or Developers in your funnel? Use the Sales Velocity report to see not only which segments converted better, but how long it took them to purchase, and the number of orders per segment.

How is this information valuable to you?

With the data above, you might look at that and decide to pull Designers and Videographers into a different funnel, more geared toward their specific niche to see if they will convert better with better-suited copy. You might also decide to pull Analysts from your targeted ad campaigns since they are not converting well, or add them into a specific funnel as well.

You can optimize your marketing efforts with iterations into infinity using SegMetrics – whittling away your conversion gaps until you are gaga over your conversion rates.

Want the full details? Go check out everything that you get with SegMetrics Essentials: LINK

All the best,[YOUR NAME HERE]