Sell Without Selling Out, With Andy Paul

January 03, 2022

The non-offensive way to sell

  • One salesy action can ruin the entire relationship

  • The difference between sales leaders and sales bosses

  • The four pillars of professional selling

This is not a ‘kinder, genlter’ sales process. It’s just not offensive.”

  • Sales managers haven’t been trained

  • We resist being persuaded

Andy Paul

  • We need to establish a mutual sales agenda

  • Connection, curiosity, understanding, generosity

  • Be interested in your prospects

  • Listen to the answers

  • How often have you been in the room when the customer made the decision?

  • How can you help the buyer?

  • Be very specific with the buyer

  • Be a giver with a sales agenda

  • It’s not “kinder and gentler…it’s not offensive.”

  • Let your motivations be known

  • Have an action plan

  • Fit is important

  • “Well, what are we missing?”

  • Paint this picture for the buyer, “What does success look like?”

Sales Growth Tools Mentioned In The Sales Podcast