The 1 Call Closer, Richard Mugica

September 05, 2022

Expand the gap to close the sale

  • Persuasion vs. manipulation 

  • The art and science of closing

  • The art comes from experience

  • You’re going to mess up some opportunities to get good

  • Repeat back to the prospect what they said

Related episodes and posts

  • End with the vision.

  • Expand the gap.

  • What they say during the process lets you know if they really need time to think it over.

  • Objection handling should not be your focus.

  • You’re getting objections because you have a flawed process.

  • Men hear “yes” 99.9% of the time when they ask their girlfriends to marry them because they know they are ready.

  • Pay attention to the chemistry on the call.

  • There are order takers, and there are closers.

  • You need to change their mindset.

  • Get them to believe in what they’re selling.

  • The more people pay, the more they pay attention.

Oren Klaff is on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®

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