The #1 Ghostwriter In The World, Joshua Lisec

June 17, 2022

Joshua Lisec

  • Lessons from billionaires

  • They all have a process

  • They have a startup they bootstrapped

  • They threw themselves into their businesses for 12+ hours/day for 2-7 years

  • Focused on customer acquisition

  • Followed “The E-Myth”

  • They saw themselves as the entrepreneur from the beginning

  • They are visionaries

  • Their explicit goals were to build a business so valuable they could sell it

  • They do three things

    • Does something better, faster, cheaper than the competition

    • Makes people feel better, easier to use, less frustration

    • Quicker ROI 

  • Earning more than they spent

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  • They sell once they build a solid business

  • Transition into being a meta-entrepreneur

  • Now they buy and run multiple businesses in the same space and has one acquire the other

  • Buy a business run by an owner/CEO who runs it like they are an employee

  • They are excited, fast talkers

  • They are not doing things that keep them stuck

  • They are not answering customer support emails

  • They are not filling out paperwork

  • They are not tweaking the logo

  • Legacy, emotional value

  • About 85-90% of us “have a book in us”

  • Gain “first-author advantage”

  • Become the expert, the authority, the expert

  • Mail an autographed copy of your book to your ideal prospects

  • People have good attention spans for good content

  • Books that get finished can become best-sellers

  • Create flow

  • Get the headline right

  • Open the loop, open another, open another, close the most recent, then the second, then the opening loop

Gain first-author advantage.”

  • Be leery of tactical advice…it loses context

  • Functional, emotional, economic

  • Get 100% clear on your promise of value

    • Title

    • Subtitle

  • Make a bold claim

  • Overwhelm readers with functional value despite making a big claim

  • Cultivate the feeling of overwhelm in the reader

  • Offer them a CTA to learn more or get additional support or hire us

Make Magnetic Marketing With These Copywriting Tips From Lukas Resheske

  • Existing customers are much more likely to buy from you than a new prospect

  • When they buy your book, they have self-identified as someone who invests in their own growth

  • Make four offers from low to high

    • Book

    • Course, masterclass, guide, community

    • Coaching, consulting so you can engage with my team

    • Done for you

  • “Become Immune to Manipulation,” by Noah Revoy

  • Dr. Philip Ovadia, “Stay Off My Operating Table”

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