The 7 Steps To Ethical Persuasion With Akbar Sheikh

November 06, 2018

How to stand out and make every sale in a noisy world of internet marketers  

Click here to download the episode. 

Sales Tips you’ll learn today on The Sales Podcast…

  • Humans are inherently good people

  • Lack of training makes salespeople become scoundrels

  • Bots are tools but you must implement a personal touch

  • Become fanatical. Have conviction to grow.

  • Consumers are lucky right now. Marketers are forced to put out their best stuff up front.

  • Businesses are forced to serve.

  • Connect with your market. Create great content and connect.

  • He has always had a tech guy so he can work in his area of expertise.

  • Seven steps EPOP—Ethical Principals of Persuasion

    • Copy / Messaging

    • Authority

    • Scarcity

    • Likeability

    • Reciprocity (grossly under-utilized)

    • Tenacity

    • Social Proof

  • Fix those and you’ll sell

  • Are webinars played out?

  • “I love it when it rains. It washes all the scum off the street.”

  • Level up. Make sure everything that represents your brand is great.

  • To give more you must make more.

  • Do these three things

    • Get your mind right

    • Get a good coach

    • Implement

Related Articles:

Links Mentioned In The Sales Podcast