The Dude, Chris Martinez, How To Grow Sales…With a Wrestling Mask

Create systems and processes to scale multiple businesses 

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Sales Tips you’ll learn today on The Sales Podcast…

• CEO and Founder of Dude Agency 

• 2012 he started a web design firm

  • His team was in The Philippines

  • Needed better support in the U.S. time zones

  • Found a team in Tijuana

  • Had over 200 clients

  • Small team of just 5

• 2017 wanted to try something new

  • Hanging out on the beach

  • Was listening to Russ Perry of Design Pickle

  • “Selling The Invisible: A Field Guide To Modern Marketing” said people love the “oo” sound like Google, Yahoo, and Dude

  • DUDE: Digital Updates Done by Experts

• Stop the scroll

  • He had a wrestling mask

  • Wears the mask and outfit at trade shows

  • It repels the people they don’t want as clients as a Rorschach test

• Systems and processes are key to growth

• Operations is where you make or lose money

• He hired someone for $5,000 to make his initial processes

• He made the on-boarding process for new clients himself

• He’s not a techie so he could see things from the client’s perspective

• Dudefest twice a year for clients

Related Articles:

• Order Wes’s new book, “The Sales Whisperer® Way“

• SOAR your sales with the first guest on The Sales Podcast

Links Mentioned

• Visit the Dude Agency’s home on the web