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The Secrets To Inbound Marketing (Jason Clegg)
About Today’s Guest
10+ years as an entrepreneur.
Started his first business selling used text books online before ecommerce was “cool.” Sold that business after college then realized he loved marketing and helping entrepreneurs and being mobile at the same time with no inventory. (He had a large room in a house he rented when running his text book business.)
Now ConvertWithContent.com is his main business now.
The primary idea of Convert With Content marketing is to provide value to your prospects and customers in as many different types of media as possible. Lifetime customer value is key.
Businesses must attract lifetime clients to succeed, so we help people understand how to attract clients along the entire life cycle and sales cycle.
You’re doing “convert with content” style marketing when your marketing doesn’t feel like marketing.
You need to find the core message behind what you do as a business. “What is it I’m really solving? What is the core issue?”
People come to me and what they really want is attached to something much deeper, such as freedom and a successful business is what gives them that freedom.
Start there.
Whatever you’re selling, people don’t buy the drill, they buy the hole in the wall. That “hole in the wall” is usually about 3-7 “why’s” deep.
Jason’s core competency is web marketing.
People need training and help so they are creating new programs that are affordable that they can do it themselves if they don’t have the budget to retain Jason Clegg and his team.
They have an 8-page printed newsletter they send every month.
“The 7 Massive Mistakes In Website Marketing” is available at JasonClegg.com.
Too many people treat their websites like a slot machine to “work the system” or “beat Google.”
Jason “loathes the SEO industry” because they prey on the small business owner. Most of the old school strategies from 5 or 10 years ago are now hurting business owners today.
There is no formula for SEO growth without adding value.
Create content. Create assets in your marketing content.
He has a great relationship with a printing company that prints his newsletter for free in return for some extra service work they do.
Find the GE Spot – Good Enough!
Be careful who you share you content with before you send it. Remember that the person you’re showing it to is probably not your target market and may not have any context for what you’re selling.
Always be authentic in your marketing.
Learn more about Jason Clegg at his blog, ConvertWithContent.com.
Tools To Thrive
Make Your Marketing Magnetic: This is where it all began for me. You can attract qualified, eager buyers like clockwork when you master the concepts in this valuable program.
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If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:
Apply Magnetic Marketing to your business and watch your business grow
Learn to put Personality In Copy and watch your influence grow
Go where the money is: Marketing To The Affluent
Now go sell something.