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Think & Act Like an Executive To Reach Them, Ben Rudolph of Microsoft

October 26, 2022

Ben Rudolph 

  • Global Senior Director & Chief Creative Officer | Microsoft Industry

  • Started in Krav Mega as an instructor in 2002

  • Krav Maga is heavy on the martial and light on the art

    • Wrestling, boxing, and gymnastics in the same year

    • Become proficient in combat quickly

    • It’s great in the set pieces, i.e., being choked, bear hug, etc.

    • It’s a great system, but not the only system

  • Japanese Jiu-Jitsu black belt

    • More standup, less on the ground

    • Locks, chokes, and throws

  • Powerlifter

  • Father of 8 Global

Related episodes and posts

  • Train 25 years for five seconds of combat

  • You need a killer attitude

  • If you escape a fight alive…you win

  • He serves as the “how” between Microsoft’s “why”

  • Everyone sees that the economy and world are weird right now

  • Prospects are still willing to engage and invest in the future

  • Prospects are looking to make resilient investments

  • Customers are investing in hybrid work

  • Prospects are trying to reach him all the time

  • Come to me authentically that’s personalized and relevant and how you can help

  • Don’t bribe your way in!!

  • LinkedIn is better than email to reach him, personally

  • He can do reconnaissance of you on LinkedIn

  • He takes sales calls so he can learn things and meet interesting people

  • He has an executive assistant but he reviews a lot of the pitches and makes time monthly to meet with vendors

  • He values open space on his calendar so he can think

  • He’s hyper-granular on his calendar

  • 15-minute increments

  • Tries to leave 1/3rd of calendar open so he can think, create, and be available

  • Does 2-hour blocks of office hours

    • 20-min increments for his team

    • Done twice a week

  • Generally starts early in the day so he can hit the gym and have family time

  • He didn’t believe in hybrid work, “creative work happens in person.”

  • Now he’s a believer in hybrid work

  • Etiquette and tools are needed to run a hybrid work environment

  • As a hiring manager he loves the hybrid work world because he can get better talent by not forcing them to relocate

  • Gets together locally twice a week but it’s not mandatory

  • Gets remote people together once per quarter, off-site for three days

  • Sales is about creating meaningful relationships

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GUEST INFO:

  • Guest Twitter: https://twitter.com/BenThePCGuy

  • Guest LinkedIn: https://www.linkedin.com/in/benrudolph/

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