ThoughtLeaders Branded Content on The CRM Sushi Podcast

December 31, 1969

  • “Sponsored by” announcements needed help

  • Struggle to have a consistent message

  • They scrape long form content

  • Learn who’s talking about what

  • Look for repetition and signs of success

  • Make better usage of your marketing dollars

  • Minimize your marketing risks

  • Do competitive research

  • See where your competitors are spending their marketing dollars

  • Intelligence

    • Content

    • Brands

    • Thought Leaders

  • Professional audiences are great to monetize

  • Easier to monetize B2B audiences vs. B2C

  • Know your KPIs

  • Know what you’re willing to risk

  • Media buying module

  • Publisher module

  • Started as publishers themselves

Watch Previous Episodes of The CRM Sushi Podcast

Links Mentioned In The CRM Sushi Podcast