Trent Chapman Fixed His Funnel and You Can Fix Yours Too!

June 01, 2017

Overcome Your Fear and Grow Your Sales Now!

Stream below or right-click here to download the episode. 

Sales Tips you’ll learn in The Sales Podcast…

  • Started in real estate.

    • Was doing construction lending

    • Hated it

    • Started doing short sales

  • Learned automation and started teaching people how to do it in 2007

    • Did $1.2 million in the first 12 months with automation with Infusionsoft

    • Built tools that Keap/Infusionsoft didn’t have

    • 2009-2010 was doing short codes

    • People were confused by it

    • Started experimenting with other tools, and that became Fix Your Funnel

    • Direct mail, postcards, inbound and outbound texts

    • Sales is his passion

    • 2-3 year transition period moving from Short Sale Genius to Fix Your Funnel

    • In 2012, the short sale business slowed down, so it was an easy transition

  • SWOT analysis when developing code for a company they don’t own

    • Strength, Weakness, Opportunity, Threat

    • There will always be competition and copycats

  • Their team is their asset, and their understanding of the core problem they are solving

  • Fear can stop you

    • Am I growing?

    • Am I making more money?

    • Creators vs victims

  • Take an ownership percentage and run the sales and marketing

  • Educate and motivate before sending them to a $999+ sale

    • FB ads to capture the lead without leaving FB

    • Lead Ads – “Can we text you?” 50% conversion

    • “Would you like to receive…immediately via text?” 75% conversion

    • Bought within 2 months

    • Educate and motivate via video

    • Three months for slower people

    • “Would you be interested in a lower down payment?” Automated webinar every night, then send replay link.

    • Spent $180-$200 to sell a $1,700 cost.

    • “Text ‘success’” at the end to see if they are interested.

    • Had 4-5-6 appts/day went to 8/day.

    • Pushed people to a video vs. waiting to see a webinar to get that change. (45 min to 60 min webinar.)

    • Lots of focus on text messaging.

    • 8x more closing when they opt in.

  • Remarketing is key.

    • Facebook and SyncSumo

    • They focus on the opportunity in the close on the webinar (“It’s a weak webinar.”)

    • Interested in learning more? Let’s talk.

    • Tweak and test.

    • $1,000 strategy call—two calls, one hour each

    • Text “Strategy” 760.621.8199

    • Text “demo” for an automated demo

    • Audience based on video views and retarget those who watch 50%

    • Spend less on the upfront

Steven Benson left Google to fill a need he saw in the marketplace. That’s how Badger Mapping came to be. Stream below or right-click here to download the episode. 

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