Viral videos vs vitality

February 06, 2017

Being famous and popular can be great fun.

But famous and popular does not equal be rich and successful. Or even profitable for that matter.

The web is splattered with viral videos and tweets and tips and suggestions on how to make your own video or tweet go viral because…

…most people still believe in fairy tales. …most people are still looking for the “easy” button. …most people are impatient. …most people overestimate what they can do in a year and underestimate what they can achieve in five. …most people fear failure.

Good thing you’re not most people.

What businesses need—and that includes you and me—are clients.

When your business has lots of happy, paying clients it will also be filled with vitality, vim and vigor.

To get clients we need to

  • ATTRACT traffic (i.e. human beings) to our website or place of business or trade show booth give and ATTRACT them to provide their contact information so we can

  • BOND with those anonymous visitors who are now known prospects by using multi-media, multi-step sequences that engage.

  • Only then will you CONVERT those prospects into paying customers. But that is only the beginning of the real relationship.

  • Now you need to over-DELIVER and create that WOW experience.

  • That’s when you’ll ENDEAR yourself to them and not only have a customer for life, but a raving fan who drives more leads and business to you.

It looks like this. (Click the image to see the video I made explaining the process in more detail.)

To have a business with vitality vs. just a video “go viral,” you must think beyond the eyeballs and apply and test principals that get your visitors to engage and identify themselves.

There are countless examples of marketers with big social media followings that can’t make enough sales to stay in business.

Start with the end in mind and realize that the sale is not the end goal. The testimonials and referrals are.

That’s what I focus on as an Inbound Marketer.

If you need more help growing your sales, consider the following resources:

Or just contact me and we’ll set a time to speak.

Good Selling,