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What You Must Do to Monetize Social Media Advertising, Traci Reuter

August 24, 2019

How To Advertise on Social Media Today 

Click here to download the episode. 

 

  • Runs nearly $4 million in ad spend

  • All businesses can benefit from Facebook advertising

  • She’s not a big fan of LinkedIn ads

  • LinkedIn is good for old school outreach

  • You need to have a system to follow-up with your prospects

  • Prospects are distracted due to the noise in the marketing world today

  • Are there too many ads?

  • Facebook is out of inventory

  • Ad costs are increasing

  • You need a strategy

  • Change your ads for the platform

  • People follow brands on Instagram

  • Emojis and hashtags make more sense on Instagram

  • Have great images on Instagram ads

  • Start with Instagram

  • You can run ads on Instagram without an Instagram account from Facebook

  • These platforms change almost daily

  • Data collection is priceless, so don’t feel bad about investing in advertising that may not work exactly as you hoped

  • Spend some of your own money to learn

  • The 3 Pillars To Successful Social Ads

  • Tactics change but strategies don’t

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