Why Thrust is a Must With Entrepreneur Mike C-Roc

February 05, 2021

  • Got his hands full on purpose

  • He wants to be a superhero to people

  • Wants people to see their greatness

  • Got into some dark spots when he was idle

  • He goes hard and his wife lets him know when he’s pushing too hard

  • He’ll message people on Instagram and he hit up a guy there and went Live and now he’s doing 

  • How to define success

  • Make incremental progress

Thrust is a must.”

  • Not a big timeframe guy

  • Not a procrastinator

  • Do you have a responsibility problem?

  • Blaming and waiting comes from not taking responsibility and that leads to procrastination

  • Become a puppet-master, not a puppet

  • It never feels good to blame people

  • The victims are never happy

  • Grew up in a broken home…saw the child support and custody battles…lots of conflict

  • Was living with his dad for three years and it traumatized him

  • By age 11 he told his mom to file papers and get him out of there

  • His dad was his hero…owned a masonry business…big strong hands and arms…wad of hundred dollar bills with a rubber band around it…threw a $100 bill at him and said “You’ll need this when you and your mom are out on the streets.”

  • He’s stubborn to a fault

  • He knew others have gone through similar setbacks

  • Made up his mind to lead by example

  • His concept is rocket fuel: turn all the toxic crap in your life and convert it to rocket fuel

  • Started in sales in 1998

  • Dropped out of college with a 4.0 and he realized he never partied until he got to college

  • That was not him

  • He tried to please others in the cocoon of school

  • It got him off track

  • Was cutting his teeth at in-home sales

  • Closing deals that night…for nine years!

  • He was partying when he wasn’t working

  • But he felt anxious. He knew he wasn’t built for this.

  • He was not going at his full potential

  • Visualize your ideal life

  • Got into real estate and mortgages but he hated showing houses

  • His buddy was 90 minutes away at his mortgage office

  • Drove that 3-hour roundtrip for five years

  • Took a line of credit to have about three-month’s salary

  • It was a “burn-the-ships” moment

  • Don’t have a Plan B

  • He was with them for 12 years but the owner did some dirty things

  • He brought 22 employees with him to a new mortgage firm

  • He and his partners took minimum wage for six months and lived off credit cards

  • Got into $175k in debt from the company that backed him because they believed in him

  • I’m grinding like I’m broke.

  • Take yourself to zero. Grant Cardone

  • I gotta make it happen right now.

  • He invests money now in businesses, mentorships, programs, etc.

  • Constantly getting rid of his money.

  • Do your fact-finding and help solve problems

  • Don’t approach prospecting to close a deal. It’s to get out of obscurity and get known.

  • Only the good loan officers are still making calls

  • Don’t think about competing. Think about dominating. “I’m the best. I dominate this market.”

  • Get a big pipeline of prospects

  • Without that, everything becomes a problem

  • Be obsessed about growing the top of the funnel

  • It’s a timing thing, but your customers are always one deal away from being let down.

  • Be creative. Stay in touch.

Links Mentioned In The Sales Podcast