• Ana's Newsletter
  • Posts
  • Why Video Is ‘The New Fire,’ With Nick Francis of Casual Films

Why Video Is ‘The New Fire,’ With Nick Francis of Casual Films

March 13, 2020

Your customers will tell you why you’re special

Click here to download the episode. 

Sales Tips you’ll learn today on The Sales Podcast…

  • Drove from London to Mongolia in Mini Cooper

  • Wanted to drive an old car that would break down and that’s part of the adventure

  • 2006 made video diaries for Expedia

  • Had a great client and some money left over

  • Four offices around the world

  • Be authentic

  • Strip away the ego

  • Strip away the brand

  • Strip away the logo

  • Understand your audience’s challenges

  • Talk to those challenges

Your customers will tell you why you’re special, if you ask. “

  • You need to talk to your customers

  • Talk to your top five clients

  • Ask them why they came to you

  • Do the work and get the details on why they love you and tell that story

  • Tell a touching story

  • Talk to your customers to find why you’re special

  • Now run with that

  • Go deep on one story

  • Illustrate how you care

  • How you do anything is how you do everything

  • Be incredibly specific

Links Mentioned In The Sales Podcast